Bruno SousaBruno Sousa (bsousa@ipca.pt) is Adjunct Professor of Marketing at Polytechnic Institute of Cavado and Ave (IPCA), Portugal and PhD in Marketing and Strategy in Universidade do Minho, Portugal. Head of Master Program - Tourism Management (IPCA) and Torism Marketing Master. CiTUR research member. Bruno Sousa has published several chapters at IGI Global over the past 5 years, on topics of marketing, tourism and management. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others. Read More Read Less