Luzia ArantesLuzia Amorim as a PhD in Applied Psychology from the University of Minho, Portugal, in 2023. In addition, she is doing a PhD in Marketing and Strategy at the University of Minho, Portugal. She is currently a researcher at Ekonomikas un Kulturas Augstkola (Serbia) and a guest lecturer at the Polytechnic University of Cávado and Ave and the University of Aveiro, Portugal. She has published book chapters in IGI Global on marketing, tourism, consumer behaviour, sustainability and artificial intelligence. He has published in the Journal of International Journal of Marketing, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing and the European Journal of Applied Business Management. He has received several awards, including the Best Paper Award in Sustainable Marketing & Digital Perspectives and the Best Paper Award in Consumer Behaviour. Read More Read Less