Luzia ArantesLuzia Arantes holds a PhD in Applied Psychology from the University of Minho, Portugal, and is currently in her final year of a PhD in Marketing and Strategy at the same institution. She is a researcher at Ekonomikas un Kulturas Augstskola (Latvia) ad a lecturer at the Polytechnic Institute of Cávado and Ave and the University of Aveiro. She conducts research in digital marketing, tourism, consumer behavior, sustainability, and artificial intelligence. She is the author and co-author of books and chapters, as well as scientific articles in international journals, including Corporate Social Responsibility and Environmental Management, Journal of Cultural Heritage Management and Sustainable Development, Journal of International Consumer Marketing, Sustainability, and the European Journal of Applied Business Management. Her work has been recognized with several scientific awards, notably the Best Paper Award in Sustainable Marketing & Digital Perspectives, the Best Paper Award in Consumer Behavior, and the Best Doctoral Thesis Award in Vocational Psychology and Career Development of the last decade (2015–2025), awarded by the Portuguese Association for Career Development. Read More Read Less