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Theodore Tarnanidis

Theodore TarnanidisTheodore Tarnanidis is a marketing scholar, adjunct professor at the International Hellenic University and researcher in Applications of D.Sc. and MCDA. Theodore has six years experience as a marketing and decision making practitioner. He made his pot-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on International Marketing, Multi-cultural Marketing, Business Marketing, Consumer science, Marketing Management, Methodology, Advanced Quantitative Methods, Decision Science, Multiple-Criteria Decision Analysis, Management of Education, Sustainable Entrepreneurship. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in the Journal of Business Ethics, World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism, Marketing Science & Inspirations, European Journal of Educational Management, Management Science Letters, and other journals.. Email: tarnanidis@ihu.gr; tarnanidis@uom.edu.gr Read More Read Less

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1.
AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
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AED616
Binding:
Hardback
Release:
22 Jan 2026
Language:
English
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2.
Unlocking Life Satisfaction in Digital Global Markets and Segments
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AED616
Binding:
Hardback
Release:
30 Jun 2026
Language:
English
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3.
Unlocking Life Satisfaction in Digital Global Markets and Segments
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AED599
Binding:
Digital (delivered electronically)
Release:
30 Jun 2026
Language:
English
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4.
AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
Publisher: IGI Global
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AED616
Binding:
Paperback
Release:
22 Jan 2026
Language:
English
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5.
Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets
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6.
Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets
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AED872
Binding:
Digital (delivered electronically)
Release:
10 Jul 2026
Language:
English
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7.
Life Satisfaction and Aristotelian Virtues in Marketing for Consumer Well-Being
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AED650
Binding:
Digital (delivered electronically)
Release:
19 Jun 2026
Language:
English
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8.
Life Satisfaction and Aristotelian Virtues in Marketing for Consumer Well-Being
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9.
Sustainable Branding, Cultural Intelligence and Co-Marketing
Publisher: IGI Global
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AED616
Binding:
Digital download and online
Release:
25 Jul 2025
Language:
English
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10.
Sustainable Branding, Cultural Intelligence and Co-Marketing
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11.
Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Publisher: IGI Global
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AED1,025
Binding:
SA
Release:
17 Apr 2025
Language:
English
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12.
Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Publisher: IGI Global
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AED698
Binding:
Digital download and online
Release:
17 Apr 2025
Language:
English
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13.
Sustainable Branding, Cultural Intelligence and Co-Marketing
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14.
Ai-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
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AED599
Binding:
Digital (delivered electronically)
Release:
21 Nov 2025
Language:
English
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15.
Sustainable Branding, Cultural Intelligence and Co-Marketing
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16.
Sustainable Branding, Cultural Intelligence and Co-Marketing
Publisher: IGI Global
No Review Yet
AED616
Binding:
Digital download and online
Release:
25 Jul 2025
Language:
English
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17.
Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Publisher: IGI Global
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AED650
Binding:
Paperback
Release:
17 Apr 2025
Language:
English
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18.
Co-Branding Strategies for Smart Luxury Products
Publisher: IGI Global
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AED667
Binding:
Digital download and online
Release:
29 Jul 2025
Language:
English
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19.
Co-Branding Strategies for Smart Luxury Products
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20.
Technology-Driven Market Transformations for Digital Fashion and Smart Luxury
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