S.S. DadwalSumesh Dadwal is working as Sr Lecturer of Strategy at LSBU. He has 22 years of experience in teaching, academic research, eLearning, and educational quality management, associated with various UK universities such as the Northumbria University Londo, University of Glyndwr, UWL Birkbeck College, University of London, University of Plymouth, University of Falmouth, Ulster University, and the University of Roehampton, Bucks New University UK. He has previously worked as a Project engineer in Construction projects and a Quality annaliyt in the Supply chain. He has also been associated with QAA UK, the higher education quality assurance agency of the UK. Sumesh specializes in International Strategic Marketing, Innovation & technology in marketing, digital marketing, consumer behaviour, entrepreneurship, and business in Emerging markets, He is an active researcher undertaking analysis in the service sector, promotional strategies in the emerging markets, Augmented reality marketing and consumer behaviour. He has written various research papers, edited five ooks, written many book chapters in other edited books, and has led research activities at various levels. AREAS OF RESEARCH • Technology-Enabled Marketing To Connected Consumers. • Business Promotion Strategies In Emerging Markets • Augmented Reality • Digital & Social Media Marketing Read More Read Less