Pawan KumarPawan Kumar is working as full Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research. His areas of interest in research includ entrepreneurship, marketing, e-commerce, consumer behaviour, social media, technology innovation etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. Read More Read Less