Pawan KumarDr. Pawan Kumar Professor of Marketing at Lovely Professional University, Dr. Kumar has over 18 years of experience in academics and 2 years in Industry. His research spans sustainability, green entrepreneurship, and the sharing economy. As an editoral board member for reputed Scopus-indexed journals, Dr. Kumar contributes his editorial expertise and deep understanding of sustainable business practices. With successful edited book projects for publishers such as IGI Global, Emerald, and TaylorFrancis. He brings a well-rounded perspective on integrating sustainability within entrepreneurial models. His role in this book includes guiding the theoretical frameworks on sustainable entrepreneurship and supporting emerging green business models in alignment with the SDGs. Read More Read Less