Bangs HallidayDavid Bangs is widely regarded as an expert in his field of Small Business Management. His experience ranges from starting and managing his own successful business to teaching at the University of New Hampshire to working with growing businesses as commercial lending officer at the Bank of America. A popular speaker, Bangs has written many business books, and is primary author of The Australian Business Start-Up Guide and The Australian Market Planning Guide. He lives in New Hampshire, USA.

Widely published in international journals, Dr Michael Halliday is Associate Professor in Management at Macquarie University. He has also been Visiting Professor at Oregon State University and the University of Texas at Austin. As principal of Entropy Management Pty Ltd, an international consulting and training company, Halliday has extensive experience advising on marketing strategy, brand positioning, service marketing and customer service and other aspects of strategic planning. Read More Read Less