Australian Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product or Service

Packed with straightforward and practical advice, The Australian Market Planning Guide, 2nd edition is the small business owner's key to securing a place in an increasingly competitive market. With sample retail and service business marketing plans, you'll learn how to: - develop a quick and effective marketing strategy - identify and target your most profitable prospects - distinguish your business from the competition - develop a pricing strategy that maximises profits - create a sales plan that yields results. Fully adapted from the US bestseller by an Australian small business expert, The Australian Market Planning Guide, 2nd edition has been specially tailored for Australian small business owners and is geared to helping them develop a comprehensive and focused marketing strategy using a step-by-step worksheet approach. 'It's not fancy, this is a workbook. The Australian Market Planning Guide takes readers through a marketing plan from pricing to sales.' USA Today 'Focuses on developing a commonsense approach.it succeeds in large measure because of the authors' commitment to simplifying the process.' Business Marketing 'This is an outstanding book. Well done. Easy to read. And most of all, helpful to both the budding entrepreneur as well as the established business.' Murray Raphel, Speaker, consultant and author of the Great Train Robbery.

Table of Contents:
Introduction Chapter 1 The Strategic Marketing Plan Chapter 2 Marketing Overview Chapter 3 Products and Services Chapter 4 Customers and Prospects Chapter 5 Competitive Analysis Chapter 6 Price, Place and Sales Practices Chapter 7 Strengths and Weaknesses Chapter 8 Advertising and Promotion Chapter 9 Strategic Marketing Chapter 10 The Marketing Plan Chapter 11 The Sales Plan Appendix 1: Summary of Questions and Marketing Plan Outline Appendix 2: Marketing Plan for R.D. Mondville + Associate Appendix 3: Marketing Plan for Delicious Delectables Appendix 4: Worksheets Glossary

About the Author :
David Bangs is widely regarded as an expert in his field of Small Business Management. His experience ranges from starting and managing his own successful business to teaching at the University of New Hampshire to working with growing businesses as a commercial lending officer at the Bank of America. A popular speaker, Bangs has written many business books, and is primary author of The Australian Business Start-Up Guide and The Australian Market Planning Guide. He lives in New Hampshire, USA. Widely published in international journals, Dr Michael Halliday is Associate Professor in Management at Macquarie University. He has also been Visiting Professor at Oregon State University and the University of Texas at Austin. As principal of Entropy Management Pty Ltd, an international consulting and training company, Halliday has extensive experience advising on marketing strategy, brand positioning, service marketing and customer service and other aspects of strategic planning.