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Home > Business and Economics > Business and Management > E-Shopping: Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden binden
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E-Shopping: Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden binden

E-Shopping: Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden binden


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About the Book

Electronic Shopping verlangt nicht nur die Abbildung eines Katalogs im Netz als neuen Vertriebskanal, sondern neue Marketing-Instrumente und -Methoden. Dieses Buch bietet die richtige Navigationshilfe. "Der Rummel, der um dieses Buch gemacht wurde, fand zu Recht statt. Die Autoren liefern eine umfassende Darstellung von E-Shopping mit vielen praktischen Beispielen. Ein Standardwerk fur den Einstieg in die digitale Welt von morgen. Komplexe Sachverhalte werden in einem hochdynamischen Umfeld zugriffssicher auf den Punkt gebracht. Dieses Buch hat das Zeug zum Klassiker." (HK Holz- und Kunststoffverarbeitung, 03/2001)

Table of Contents:
Vorwort.- Einführung: Die Eroberung der neuen Shopping-Welt.- I: Strategien für das E-Shopping-Zeitalter.- 1. Die Zukunft des Shopping wird online sein.- 2. Physische Werte werden zum Ballast.- 3. Neue Spieler ergreifen die Macht.- 4. Nur die Schnellsten überleben.- II: Vier Schritte zum E-Shopping-Erfolg.- 5. Überlegene Internet-Marken schaffen.- 6. Internet-Shops richtig gestalten.- 7. Individuelle Kundenbeziehungen aufbauen.- 8. Geschäftsprozesse aus Kundensicht optimieren.- III: Auf dem Weg zur digitalen Wirtschaft.- 9. Die Infrastruktur der Zukunft.- 10. Kostenlose Produkte - die Ware wird digital.- 11. Schöne neue Dienstleistungswelt.- 12. Der Kapitalmarkt - ein Überlebenstraining.- Epilog.- Stichwortverzeichnis.- Danksagung.- Die Autoren.

About the Author :
Dr. Dirk Schneider und Philipp Gerbert sind Partner bei S&K und Partner, einer führenden Strategieberatung in Deutschland, Mitglied im internationalen Beratungsnetzwerk OC&C ist. Schneider ist Co-Autor des erfolgreichen Gabler-Buches "Marken-Power".

Review :
"Völlig neue Ideen sind gefragt - dafür liefern Gerbert und Schneider auf 260 Seiten eine Menge Anstöße. Die Autoren scheinen mehr am Geschäftserfolg ihrer Leserschaft interessiert als an der exzessiven analyse bestehender Online-Shops - ... Ein realistisches Bild der digitelen Zukunft rundet diesen aktuellen, rundumnützlichen, gut geschriebenen E-Commerce-Wegweiser ab." (werben & verkaufen) "Der Rummel, der um dieses Buch gemacht wurde, fand zurecht statt. Die Autoren liefern eine umfassende Darstellung von E-Shopping mit vielen praktischen Beispielen. Ein Standardwerk für den Einstieg in die digitale Welt von Morgen. Komplexe Sachverhalte werden in einem hochdynamischen Umfeld zugriffssicher auf den Punkt gebracht. Dieses Buch hat das Zeug zum Klassiker." (HK Holz- und Kunsstoffverarbeitung, 03/2001) (...) "Interessant sind die aktuellen Vergleiche mit real existierenden Unternehmen der Internet-Branche, die klaren Handlungsanweisungen und die zukünftigen Markteinschätzungen." (IT-Director, 03/2001) (...) "Auf einer Skala von eins bis zehn (sehr gut) erreicht dieses Buch zehn Punkte." (Maschinenmarkt, 14.01.2002)


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Product Details
  • ISBN-13: 9783322822666
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Vieweg+Teubner Verlag
  • Height: 225 mm
  • No of Pages: 285
  • Sub Title: Erfolgsstrategien im Electronic Commerce: • Marken schaffen • Shops gestalten • Kunden binden
  • ISBN-10: 3322822664
  • Publisher Date: 12 Feb 2012
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Width: 153 mm


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