The Digital Storm
Book 1
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Book 1
Book 2
Book 3
Book 1
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Book 1
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The Digital Storm: Fresh Business Strategies from the Electronic Marketplace

The Digital Storm: Fresh Business Strategies from the Electronic Marketplace


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About the Book

"Digital Storm" is not about the internet. It is about doing business in the new century. In 1999 Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the fireflies before the storm." While much has been written about the fireflies, the current book focuses on the storm. More specifically, it provides insights to help companies sail through the digital storm, while exposing shortcomings in past and present concepts. Leading companies are still licking their wounds from the early turbulences of the digital storm and unable to comprehend the ensuing lull. This book will help them to fully grasp the underlying forces that are re-shaping the way business is done.

Table of Contents:
Prologue: the Mystery of the Electronic Marketplace The Digital Storm Executive Summary About the Authors Part I: Storm Warning: The True Force of the Electronic Marketplace A Brief History of Marketplaces -- from Traditional to Electronic The Reshaping of Business Relationships Part II: Under Sail: Current E--Markets Strategies Explained Lightning Strikes -- Electronic Business Hits the B2B Markets Purchasing Platforms Strive to Dominate Procurement Intermediary E--Markets Try to "Deliver It All" Sell--side portals Push Customer Centricity Part III: Long--range Forecast for the Digital Storm Profits in Futurescape Bridging the "Software Gap" Part IV: Your Pilot Through the Digital Storm Plotting Your Course Through the Digital Storm The Racing Line -- Differentiate and Focus. Epilogue

About the Author :
Philipp Gerbert is a Partner of The McKenna Group and is based at its headquarters in Silicon Valley. he has extensive experience in Electronic Business/Electronic Commerce, Internet Infrastrcuture and Innovation Management. He serves large multinationals as well as emerging new players. He is on the board of several Silicon Valley ventures and is a regular contributor to major business publications. Alex Birch is a Director in the London office of OC & C Strategy Consultants. His particular interest lies in how to exploit new technologies to achieve growth. He advises companies -- both large and small -- in the telecommunications, media, entertainment and leisure industries. He is on the board of a number of early--stage businesses.

Review :
"...Digital Storm is a definitive reference on how to do business online..." (Internet Works, December 2001) "..a comprehensive reference.." (M2 Communications, 28 November 2001) "...a great collection of research and insights at your fingertips..." (The Financial Times, 14 August 2002)


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Product Details
  • ISBN-13: 9781841121680
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Capstone Publishing Ltd
  • Height: 237 mm
  • Returnable: N
  • Weight: 674 gr
  • ISBN-10: 1841121681
  • Publisher Date: 10 Jul 2001
  • Binding: Hardback
  • Language: English
  • Sub Title: Fresh Business Strategies from the Electronic Marketplace
  • Width: 168 mm


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