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Home > Business and Economics Books > Business and Management > E-Markets: B2B-Strategien im Electronic Commerce: • Marktplätze • Fachportale • Plattformen
E-Markets: B2B-Strategien im Electronic Commerce: • Marktplätze • Fachportale • Plattformen

E-Markets: B2B-Strategien im Electronic Commerce: • Marktplätze • Fachportale • Plattformen


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About the Book

Business-to-Business ist der größte E-Commerce-Markt. Nach den Innovationen im E-Shopping und ersten Effizienzsteigerungen werden aber erst jetzt die großartigen Möglichkeiten des Internet für die Wertschöpfungsketten aller Branchen entdeckt. Durch das Internet kommen alle professionellen Kundenbeziehungen auf den Markt. Mehr als der Einkauf per Internet (E-Procurement) sind gerade die vertriebsorientierten E-Commerce-Konzepte revolutionär (E-Sales). Elektronische Marktplätze bilden einen vernetzten Weltmarkt und Fachportale werden zu den Systemköpfen der Zukunft. Dieses Strategie-Buch zeigt, wie Unternehmen E-Sales-Konzepte schnell, pragmatisch und zielorientiert umsetzen und dadurch große Markt- und Effizienzpotenziale erschließen können.

Table of Contents:
Vorwort.- Einführung: Der Internet-Imperativ.- I: Die Chancen und Risiken von E-Markets erkennen.- 1. Die Erfolgswelle des Internet ist nicht aufzuhalten.- 2. Alle Kundenbeziehungen sind auf dem Markt.- II: Die richtige E-Market-Strategie entwickeln.- 3. Neue Geschäftsmodelle erobern den Markt.- 4. Einkaufsplattformen werden die Beschaffung beherrschen.- 5. Elektronische Marktplätze sorgen für einen vernetzten Weltmarkt.- 6. Aus Fachportalen entstehen die Systemköpfe der Zukunft.- 7. Die Infrastrukturanbieter gehören zu den sicheren Gewinnern.- III: Die Strategie zum Erfolg führen.- 8. Die Voraussetzungen für den Erfolg müssen geschaffen werden.- 9. So werden E-Market-Initiativen richtig umgesetzt.- Ausblick: Die Herausforderungen der Zukunft.- Firmenverzeichnis.- Stichwortverzeichnis.- Danksagung.- Die Autoren.

About the Author :
Dr. Dirk Schneider ist Partner bei OC&C Strategy Consultants in Düsseldorf, einer führenden Strategieberatung in Deutschland. Es ist Co-Autor der bei Gabler erschienenen Bücher "Marken-Power" und "E-Shopping".
Dr. Gerd Schnetkamp ist Geschäftsführer und Partner bei OC&C Strategy Consultants. Bevor er S&K und Partner (später OC&C) gründete, arbeitete er nach seiner Promotion bei Prof. Dr. Heribert Meffert zunächst als Leiter des Marketinginstitutes Meffert, später als Projektleiter bei McKinsey.


Review :
"Der Leser von E-Markets kann sich auf ein relativ sachliches, gut gegliedertes Buch freuen, das einen klaren Blick auf eine Entwicklung voller Tempo wirft und diese analysiert." (Financial Times Deutschland, 6. Februar 2001) "Hervorragende Fallstudien und nutzliche Handlungsanweisungen machen das Buch zur Pflichtlekture nach dem E-Business-Hype." (HK, April 2001) "Kein Wunder, dass es ganz vorne auf der Bestsellerliste steht. Tipp: Kaufen." (MM Maschinenmarkt 12.11.2001) (...) "Das Buch ermoglicht eine vertiefte Auseinandersetzung mit der Thematik unter der These "Alles, was uber deas Internet abgewickelt werden kann, sollte auch uber das Internet abgewickelt werden." (Controller Magazin, Nr. 3, Mai 2001).


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Product Details
  • ISBN-13: 9783322823144
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Vieweg+Teubner Verlag
  • Height: 225 mm
  • No of Pages: 265
  • Sub Title: B2B-Strategien im Electronic Commerce: • Marktplätze • Fachportale • Plattformen
  • ISBN-10: 3322823148
  • Publisher Date: 11 Jan 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Width: 153 mm


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