Mass Communication
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Mass Communication: Living in a Media World

Mass Communication: Living in a Media World


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About the Book

The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.

Table of Contents:
Preface Acknowledgments About the Author PART I. INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World: An Introduction to Mass Communication The Four Levels of Communication Understanding Our Media World Models of Mass Communication Evolution of the Media World The Seven Secrets About the Media “They” Don’t Want You to Know 2.0 Chapter Review Chapter Summary Key Terms Review Questions Chapter 2. Mass Communication Effects: How Society and Media Interact The Evolution of Media Effects Research Effects of Media in Our Lives Media and Society Our Interactions With Media The Critical/Cultural Approach Chapter Review Chapter Summary Key Terms Review Questions Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail The U.S. Media Industry Big Media: The Legacy Conglomerates Big Media: The New Players Media Economics and the Long Tail Chapter Review Chapter Summary Key Terms Review Questions PART II. LEGACY MEDIA Chapter 4. Books: The Birth of the Mass Media Books and Mass Communication Books and Mass Culture Books and Censorship The Future of Books Chapter Review Chapter Summary Key Terms Review Questions Chapter 5. The News Business: Reflection of a Democratic Society Inventing the Modern Press Broadcast News The News Business News Media, Identity, and Political Bias The Future of News Chapter Review Chapter Summary Key Terms Review Questions Chapter 6. Audio: Music and Talk Across Media The History of Audio Recording and Transmission Streaming Audio Music, Youth Culture, and Society Music and the Long Tail: The Future of Sound Chapter Review Chapter Summary Key Terms Review Questions Chapter 7. Movies: Mass Producing Entertainment The Development of Movies The Studio System The Blockbuster Movie Era Movies and Society The Long Tail and the Future of Movies Chapter Review Chapter Summary Key Terms Review Questions Chapter 8. Television and Video: Broadcast and Beyond Broadcast Television Cable and Satellite Television The Changing Business of Television Television and Society Redefining Television in the Twenty-First Century Chapter Review Chapter Summary Key Terms Review Questions PART III. DIGITAL AND GLOBAL MEDIA Chapter 9. Online and Mobile Media The Development of the Internet Tim Berners-Lee: Inventor of the World Wide Web The Internet and Society: Hacker Ethic The Internet and Society: Our Online World Convergence of Old and New Media Chapter Review Chapter Summary Key Terms Review Questions Chapter 10. Social Media and Video Games: Becoming Part of the Story Social Media: Sharing Our Lives Online Development of Video Games Conflicts Over Video Games Video Games as Mass Communication Video Games as a Spectator Sport Video Games in Contemporary Culture Chapter Review Chapter Summary Key Terms Review Questions Chapter 11. Global Media: Communication Around the World Media Ideals Around the World Media in Canada, Western Europe, and Great Britain Media in Central and Latin America Media in Islamic Countries and the Middle East Media in Africa Media in Russia and the Former Soviet Republics Media in Asia Chapter Review Chapter Summary Key Terms Review Questions PART IV. STRATEGIC COMMUNICATION Chapter 12. Advertising: Selling a Message Creation of the Advertising Industry The Advertising Business Contemporary Culture in Advertising The Long Tail and the Future of Advertising Chapter Review Chapter Summary Key Terms Review Questions Chapter 13. Public Relations: Interactions, Relationships, and the News The Growth of Public Relations The Business of Public Relations The Publics Public Relations Goes Online Public Relations and Society Public Relations and the Civil Rights Movement Chapter Review Chapter Summary Key Terms Review Questions PART V. REGULATION AND CONTROL OF THE MEDIA Chapter 14. Media Law: Free Speech and Fairness The Development of a Free Press Libel and Protection of Individuals Invasion of Privacy Free Press/Fair Trial Controlling the Press Copyright and Regulation of the Media Industry Chapter Review Chapter Summary Key Terms Review Questions Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Truthfulness and the News Mistakes and Consequences in the News Ethics and Persuasive Communication Media and Representation Chapter Review Chapter Summary Key Terms Review Questions Glossary Notes Index

About the Author :
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.


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Product Details
  • ISBN-13: 9781544383002
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • Sub Title: Living in a Media World
  • ISBN-10: 1544383002
  • Publisher Date: 31 Oct 2020
  • Binding: Digital download and online
  • No of Pages: 488


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