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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > Mass Communication: Living in a Media World
Mass Communication: Living in a Media World

Mass Communication: Living in a Media World


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About the Book

The best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills they need to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for students to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today. This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Instructors, see how Vantage works!  Take a brief self-guided tour with our interactive demo

Table of Contents:
Preface Acknowledgments About the Author Part I. Introduction to the Media Chapter 1. Living in a Media World: An Introduction to Mass Communication Chapter 2. Mass Communication Effects: How Society and Media Interact Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail Part II. Legacy Media Chapter 4. Books: The Birth of the Mass Media Chapter 5. The News Business: Reflection of a Democratic Society Chapter 6. Audio: Music and Talk Across Media Chapter 7. Movies: Mass Producing Entertainment Chapter 8. Television and Video: Broadcast and Beyond Part III. Digital and Global Media Chapter 9. Online and Mobile Media Chapter 10. Social Media and Video Games: Becoming Part of the Story Chapter 11. Global Media: Communication Around the World Part IV. Strategic Communication Chapter 12. Advertising: Selling a Message Chapter 13. Public Relations: Interactions, Relationships, and the News Part V. Regulation and Control of the Media Chapter 14. Media Law: Free Speech and Fairness Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency Glossary Notes Index

About the Author :
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.

Review :
Students often say they′re happily shocked with the contemporary content and references. Hip-hop?! Video games?! Marvel movies?! Ralph Hanson′s comfortable, friendly writing style and storytelling approach that weaves both history and now engages students like no other introductory mass communication text. Bravo! Stands out among the plethora of mass communication textbooks now available. Dr. Hanson′s breezy writing style and up-to-date topics make this work an essential in a well-rounded education. Mass Communication takes students on a delightful and insightful tour of their deeply mediated lives and how that all came to be. The book is just right in its conversational writing style and the range of topics it covers, and in the way it organizes the chapters so that each builds upon the next.


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Product Details
  • ISBN-13: 9781071856390
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • ISBN-10: 1071856391
  • Publisher Date: 09 Dec 2024
  • Binding: Digital download and online
  • Sub Title: Living in a Media World


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