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Home > Reference > Interdisciplinary studies > Communication studies > Mass Communication: Living in a Media World
Mass Communication: Living in a Media World

Mass Communication: Living in a Media World


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About the Book

Mass Communication: Living in a Media World provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Table of Contents:
Preface Acknowledgments About the Author PART I: INTRODUCTION TO THE MEDIA Chapter 1. Living in a Media World Levels of Communication Elements of Mass Communication Evolution of the Media World Understanding the Media World Chapter Summary Key Terms Review Questions Chapter 2. Mass Communication Effects: How Society and Media Interact History of Media Effects Research Effects of the Media in Our Lives Theories of Media and Society Chapter Summary Key Terms Review Questions Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail The Development of the Media Business in the United States Big Media: The Legacy Conglomerates Big Media: The New Players Media Economics and the Long Tail Who Controls the Media? Chapter Summary Key Terms Review Questions PART II: PRINT MEDIA Chapter 4. Books: The Birth of the Mass Media The Development of the Book and Mass Communication Buying and Selling Books Books and Culture The Future of Books Chapter Summary Key Terms Review Questions Chapter 5. Magazines: The Power of Words and Images The Development of a National Culture The Magazine Business Magazines and Modern Society The Future of Magazines Chapter Summary Key Terms Review Questions Chapter 6. Newspapers and the News: Reflection of a Democratic Society Inventing the Modern Press The News Business News, Politics, and Society The Future of News Chapter Summary Key Terms Review Questions PART III: ELECTRONIC MEDIA Chapter 7. Audio: Music and Talk Across Media History of Sound Recording and Transmission Music, Youth Culture, and Society From Singles to Digital Downloads: Making Money in the Recording Industry The Future of Sound Chapter Summary Key Terms Review Questions Chapter 8. Movies: Mass Producing Entertainment The Development of Movies The Movie Business Movies and Society The Future of Movies Chapter Summary Key Terms Review Questions Chapter 9. Television: Broadcast and Beyond Television: Broadcast and Cable/Satellite From Broadcasting to Narrowcasting: The Changing Business of Television Television and Society The Future of Television Chapter Summary Key Terms Review Questions Chapter 10. Online Media: The Internet, Social Media, and Video Games The Development of the Internet What Are Online/Mobile Media? Social Media: Sharing Our Lives Online Video Games as Mass Communication The Internet and Society Chapter Summary Key Terms Review Questions PART IV: STRATEGIC COMMUNICATION Chapter 11. Advertising: Selling a Message The Development of the Advertising Industry The Advertising Business Advertising in Contemporary Culture The Future of Advertising Chapter Summary Key Terms Review Questions Chapter 12. Public Relations: Interactions, Relationships, and the News From Press Agentry to Professionalism The Business of Public Relations Public Relations and Society Chapter Summary Key Terms Review Questions PART V: REGULATION AND CONTROL OF THE MEDIA Chapter 13. Media Law: Free Speech and Fairness The Development of a Free Press Protection of Individuals Controlling the Press Regulation of the Media Industry Chapter Summary Key Terms Review Questions Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency Ethical Principles and Decision Making Ethics and News Ethics and Persuasive Communication Attacks on Women Through Online Media Chapter Summary Key Terms Review Questions Chapter 15. Global Media: Communication Around the World Media Ideals Around the World Going Global: Media Standards Around the World Chapter Summary Key Terms Review Questions Notes Glossary Index

About the Author :
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication at least 20 years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He is currently working on research about the connection between sports boycotts and civil rights legislation. When Ralph is not out on his motorcycle riding to places a long ways from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.

Review :

"We′ve been using it in our survey course for years and — stunner! — students love it! Well written and engaging, and the author is very good about Skyping in to chat with the class."

"…it encourages constant engagement and critical thinking. Not to mention, the examples are extremely current for our students."

"Ralph’s updates are real updates, the blog he puts together makes it even more current, the students like it, and it’s perfect for an online course."


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Product Details
  • ISBN-13: 9781506344461
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Weight: 1000 gr
  • ISBN-10: 1506344461
  • Publisher Date: 14 Feb 2017
  • Binding: Paperback
  • Height: 279 mm
  • No of Pages: 488
  • Sub Title: Living in a Media World
  • Width: 215 mm


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