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Introducing Communication Research: Paths of Inquiry

Introducing Communication Research: Paths of Inquiry


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About the Book

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences. The Fourth Edition continues to emphasize the Internet and social media as topics of, and tools for, communication research, and incorporates new content on online methodologies, qualitative research, critical methodologies, and ethics.

Table of Contents:
List of Exhibits Preface Chapter 1 • Getting Started: Possibilities and Decisions Chapter Overview Chapter Objectives Getting Started in Research Basic Assumptions Behind Communication Research Some Research Possibilities: What Can We Do With an Ad? Some Research Possibilities: Beyond the Ad A Series of Unavoidable Decisions Ethics Panel: A Health Communication Dilemma Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 2 • First Decisions: From Inspiration to Implementation Chapter Overview Chapter Objectives Starting With Basic Beliefs and Perspectives Starting With a Focus Starting With a Purpose Starting With the “What” Question Starting With “Who,” “Where,” and “When” Questions Starting With the “How” Question Starting From the Work of Others Ethics Panel: Do Some Research Methods Have More Ethical Implications Than Others? Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 3 • Ethics: What are My Responsibilities as a Researcher? Chapter Overview Chapter Objectives Introduction: Some Ethical Decisions Ethics Issues in Communication Research Some Classic Ethical Positions Two Brief Histories—Or Why We Care About Research Ethics Contemporary Codes of Ethics Regulations Peer Review and Institutional Review Boards What Should I Call You? The Ethics of Involvement The Internet and Research Ethics Ethics Panel: Data Security and Access Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 4 • You Could Look It Up: Reading, Recording, and Reviewing Research Chapter Overview Chapter Objectives Library Research: Why Bother? Finding Relevance, Finding Quality Scholarly Databases Versus Search Engines Scholarly Journals: A Good Starting Point Scholarly, Popular, and Trade Publications: What Is the Difference? Primary Versus Secondary Sources Search Strategies: General to Specific and Specific to General Search Terms and Search Fields How Can the Library of Congress Help My Literature Search? Other Resources Being Skeptical About Information: Websites and Fake News Mr. Boole and the Three Bears Saving Your Search Results Reviewing the Literature The Literature Review: Writing Your Search Results Ethics Panel: The Ethics of Scholarly Publication Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 5 • Measurement: Research Using Numbers Chapter Overview Chapter Objectives What Do Your Head Size, Attitudes, and Readability Have in Common? An Introduction to Scales Research NOIR To NOIR Is Not Enough: Reliability and Validity Reliability Validity Two Common Measurement Scales Ethics Panel: The Ethics of Measurement Scales Chapter Summary Key Terms Application Exercises Recommended Reading References Chapter 6 • Sampling: Who, What, and How Many? Chapter Overview Chapter Objectives Introduction Nonprobability Sampling Probability Sampling How Big Does My Sample Have to Be? Some Issues With Sampling Frames Ethics Panel: Checking the Ethics of Survey Research Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 7 • Summarizing Research Results: Data Reduction and Descriptive Statistics Chapter Overview Chapter Objectives Introduction Data Reduction Measures of Central Tendency: Mean, Median, and Mode Measures of Dispersion: Minimum, Maximum, Range, Interquartile Range, Variance, and Standard Deviation z Score The Chi-Square Test Ethics Panel: Can Rankings Be Misleading? Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 8 • Generalizing From Research Results: Inferential Statistics Chapter Overview Chapter Objectives Introduction Generalizing From Data: Inferential Statistics Testing for Differences Between and Among Groups Testing for Relationships Between and Among Variables Two Final Decisions Ethics Panel: A Communicative Tension Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 9 • Surveys: Putting Numbers On Opinions Chapter Overview Chapter Objectives Introduction: Advantages and Disadvantages of Surveys Types of Surveys Survey Methods Writing, Introducing, and Formatting Questions Survey Wording: “If It Can be Misinterpreted, It Will Be” Improving Survey Response Rates Using Other People’s Surveys Big Data and the End of Surveys? Ethics Panel: Clients and Methods as Ethical Decisions Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 10 • Experiments: Researching Cause and Effect Chapter Overview Chapter Objectives Introduction: Advantages and Disadvantages of Experiments Field Experiments and Ex Post Facto Designs Basic Experimental Design Designing for Control Designing for Random Assignment Factorial Designs Between-Subjects and Within-Subjects Design Time Series Analysis Validity and Experimental Design Online Experiments Ethics Panel: Two Famous and Controversial Experiments Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 11 • Quantitative Understanding of Content: Content Analysis Chapter Overview Chapter Objectives Introduction: Advantages and Disadvantages of Content Analysis A Basic Content Analysis A Basic Content Analysis: Further Questions Content Analysis of Human Interaction Content Analysis of the Web Computer Analysis of Content Content Analysis as Quantitative and Qualitative Ethics Panel: Could Content Analysis Result In Harm? Chapter Summary Key Terms Application Exercises Recommended Web Resources References Chapter 12 • Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More Chapter Overview Chapter Objectives Introduction: Advantages and Disadvantages of Qualitative Analyses of Content Rhetorical Analyses Narrative Analysis Metaphor Analysis Discourse Analysis Conversation Analysis Semiotics Critical Analyses Ethics Panel: Research as Manipulative Practice Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 13 • Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography Chapter Overview Chapter Objectives Introduction: Advantages and Disadvantages of Watching and Listening Methods Qualitative and Quantitative: Similarities and Differences Researcher-Participant Relationships Watching and Listening Methods Making Sense of Qualitative Data Ethics Panel: In Which a Professor Becomes a Student Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Chapter 14 • Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics Chapter Overview Chapter Objectives Introduction The Publics of Research The Voices of Research Disseminating Research Visualizing Research Ethics Panel: Balancing Between Scholarly and Popular Writing Chapter Summary Key Terms Application Exercises Recommended Reading Recommended Web Resources References Glossary Index About the Authors

About the Author :
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.  

Review :
"Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style."  "This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!"


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Product Details
  • ISBN-13: 9781506369075
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Language: English
  • Sub Title: Paths of Inquiry
  • ISBN-10: 1506369073
  • Publisher Date: 15 Jul 2019
  • Binding: Digital download and online
  • No of Pages: 352


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