We offer these texts bundled together at a discount for your students.
Treadwell: Introducing Communication Research, 2e
Through its focus on research methods in practice, Introducing Communication Research: Paths of Inquiry, Second Edition demystifies the theories and applications of communication research. By highlighting examples of research in real-world settings and using a variety of pedagogical aids, this exciting and accessible text helps students see the relevance of basic communication research skills and concepts to their undergraduate studies and their future careers. Offering an overview of the research process from start to finish, this proven best-seller covers both quantitative and qualitative methods, with introductory chapters that explore the conceptual foundations followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, content analysis, and a chapter on rhetorical and critical approaches and conversation analysis. A concluding chapter shows students how to write up and present their research to various audiences.
SAGE IBM(R)/SPSS(R) Student Version DVD, Version 22.0 IBM(R) SPSS(R) Student Version is a single-user license that provides affordable access to statistical analysis, modeling and survey research tools that can support your college coursework and enable you to develop the advanced analytical skills employers seek. This program is intended only for academic persons, including students, professors, and other academic professionals for use solely in connection with a course offering. It may only be used in combination with academic textbooks for the sole purpose of teaching and learning analytics. Use of this program is limited to course work as defined by the course syllabus. Any other use of the program is prohibited. This version of the program: - is for a 12-month period, beginning on the date of customer installation;
- is limited to two installations;
- does not allow for add on SPSS modules;
- is limited to 1500 cases and 50 variables;
- does not allow for SPSS Command Syntax to be used; and
- does not allow customers to merge or aggregate files.
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About the Author :
Donald Treadwell earned his master's degree in communication from Cornell University and his
PhD in communication and rhetoric from Rensselaer Polytechnic Institute.
He developed and taught communication research classes in classroom and online settings
and also taught courses in organizational communication, public relations, and public relations
writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,
2005).
He has published and presented research on organizational image, consumer response to
college names, health professionals' images of AIDS, faculty perceptions of the communication
discipline, and employers' expectations of newly hired communication graduates. His research
appears in Communication Monographs, Journal of Technical Writing and Communication, Public
Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.
He is professor emeritus, Westfield State University, and has international consulting experience
in agricultural extension and health communication.
