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Introducing Communication Research: Paths of Inquiry

Introducing Communication Research: Paths of Inquiry


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About the Book

Highlighting examples of research in real-world settings throughout, this textbook provides an overview of the research process, covering both quantitative and qualitative methods, statistics, ethics, measurement and more. A concluding chapter shows students how to write up and present their research to various audiences.

Table of Contents:
List of Exhibits Preface Chapter 1. Getting Started: Possibilities and Decisions Chapter 2. First Decisions: What, Why, How? Chapter 3. Ethics: What Are My Responsibilities as a Researcher? Chapter 4. Reading Research: To Boldly Go Where Others Have Gone Before Chapter 5. Measurement: Research Using Numbers Chapter 6. Summarizing Research Results: Data Reduction and Descriptive Statistics Chapter 7. Generalizing From Research Results: Inferential Statistics Chapter 8. Sampling: Who, What, and How Many? Chapter 9. Surveys: Putting Numbers on Opinions Chapter 10. Experiments: Researching Cause and Effect Chapter 11. Watching and Listening: Qualitative Research for In-Depth Understanding Chapter 12. Content Analysis: Understanding Text and Image in Numbers Chapter 13. Rhetorical and Critical Analyses: Understanding Text and Image in Words Chapter 14. Writing and Presenting Research Glossary Index About the Author

About the Author :
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute.             He developed and taught communication research classes in classroom and online settings as well as teaching courses in organizational communication, public relations and public relations writing.             He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly-hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.             He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.  

Review :
"I like Treadwell's book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter." -- Kenneth Yang


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Product Details
  • ISBN-13: 9781452292793
  • Publisher: Sage Publications Inc Ebooks
  • Publisher Imprint: SAGE Publications Inc
  • Edition: Revised edition
  • No of Pages: 328
  • ISBN-10: 1452292795
  • Publisher Date: 02 Aug 2013
  • Binding: Digital (delivered electronically)
  • Language: English
  • Sub Title: Paths of Inquiry


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