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Home > Society and Social Sciences > Sociology and anthropology > Sociology > Social research and statistics > Visual Methodologies: An Introduction to Researching with Visual Materials
Visual Methodologies: An Introduction to Researching with Visual Materials

Visual Methodologies: An Introduction to Researching with Visual Materials


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About the Book

"If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so... She explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project." - David Machin, Cardiff University "The authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples." - Julie Doyle, University of Brighton "A welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse - Martin Jay, University of California, Berkeley With over 25,000 copies sold worldwide, Gillian Rose's book is the bestselling critical introduction to the study and analysis of visual culture. Each chapter provides a rigorous examination and demonstration of an individual methodology, with case studies, colour images, suggested further reading and visual examples throughout. Reflecting changes in the way society consumes and creates its visual content, the updated Third Edition includes: A companion website featuring additional examples of digital media, social media, and moving images. Visit www.sagepub.co.uk/rose An additional chapter and expanded coverage on social and new media, and more information on the mass media in general (TV, print and broadcasting) An expanded focus on how each method can be used in relation to a range of different visual materials A new chapter on how to use visual materials for research and the presentation of research findings. A now classic text, the book will be used by undergraduates, postgraduates, researchers and academics looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Review :
If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so. Along with a history of this emerging field she explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project. This new edition will be key material for undergraduate studies "David Machin""Cardiff University" Clear, comprehensive, theoretically informed, and up to date, Visual Methodologies is an excellent guide to the rapidly growing field of visual research "Theo van Leeuwen""University of Technology, Sydney" Substantially updated to include a wide range of visual media examples, Gillian Rose's Visual Methodologies remains the authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples. For anyone already familiar with Visual Methodologies, this third edition offers a significant reworking of previous content, to include developments in the field of audience/fan cultures, digital media, ethics and image production as research practice. As such, Rose demonstrates the evolving nature of visual research and its methods, and reminds us of the passion involved in its study. It is a must buy for students and scholars alike "Julie Doyle""Principal Lecturer in Media Studies, University of Brighto"n As of its first edition Visual Methodologies established itself as one of the better books to obtain a well-balanced introductory overview of different approaches to visual analysis and each revision further adds to its quality. Rose's book is mainly (except for one chapter) focused on methodologies for analyzing 'found' or pre-ex


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Product Details
  • ISBN-13: 9781446289266
  • Publisher: Vanderbilt University Press (TN)
  • Publisher Imprint: Vanderbilt University Press (TN)
  • Language: English
  • Sub Title: An Introduction to Researching with Visual Materials
  • ISBN-10: 1446289265
  • Publisher Date: 01 Nov 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 408


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Visual Methodologies: An Introduction to Researching with Visual Materials
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