Visual Methodologies: An Introduction to Researching with Visual Materials

"If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so... She explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project." - David Machin, Cardiff University "The authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples." - Julie Doyle, University of Brighton "A welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse - Martin Jay, University of California, Berkeley With over 25,000 copies sold worldwide, Gillian Rose's book is the bestselling critical introduction to the study and analysis of visual culture. Each chapter provides a rigorous examination and demonstration of an individual methodology, with case studies, colour images, suggested further reading and visual examples throughout. Reflecting changes in the way society consumes and creates its visual content, the updated Third Edition includes: A companion website featuring additional examples of digital media, social media, and moving images. Visit www.sagepub.co.uk/rose An additional chapter and expanded coverage on social and new media, and more information on the mass media in general (TV, print and broadcasting) An expanded focus on how each method can be used in relation to a range of different visual materials A new chapter on how to use visual materials for research and the presentation of research findings. A now classic text, the book will be used by undergraduates, postgraduates, researchers and academics looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Table of Contents:
Chapter 1: Researching with Visual Materials - A Brief Survey An Introductory Survey of ′the Visual′ Understanding the Social Effects of Visual Materials Three Criteria for a Critical Visual Methodology Chapter 2: Towards a Critical Visual Methodology The Three Sites of Production, the Image Itself and Its Audiencing The Site of Production The Site of the Image The Site of Audiencing Chapter 3: How to Use This Book Reading This Book Selectively on the Basis of Sites and Modalities Reading This Book Selectively on the Basis of Having Found Some Images Why you Should Also Read Books Other Than This One How Each Chapter Works A Quick Word on Finding Your Images Another Quick Word, on Referencing and Reproducing Your Images Chapter 4: ′The Good Eye′: Looking at Pictures Using Compositional Interpretation Compositional Interpretation: An Introduction Doing Compositional Interpretation: Technologies and the Production of the Image Doing compositional interpretation: The compositionality of the Image Itself Compositional Interpretation: An Assessment Chapter 5: Content Analysis: Counting What You (Think You) See Content Analysis: An Introduction Four Steps to Content Analysis Content Analysis: An Assessment Chapter 6: Semiology: Laying Bare the Prejudices beneath the Smooth Surface of the Beautiful Semiology: An Introduction Choosing Images for a Semiological Study The Sign and its Meaning-Making Processes in Mainstream Semiology Making Meaning Socially: Social Semiotics Semiology: An Assessment Chapter 7: Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption Psychoanalysis and Visuality: An Introduction A Longer Introduction to Psychoanalysis and Visuality: Subjectivity, Sexuality and the Unconscious How is Sexual Difference Visual 1: Watching Movies with Laura Mulvey How is Sexual Difference Visual 2: From the Fetish to Masquerade From the Voyeuristic Gaze to the Lacanian Gaze: Other Ways of Seeing From the Disciplines of Subjection to the Possibilities of Fantasy Queer Looks Reflexivity Psychoanalysis and Visuality: An Assessment Chapter 8: Discourse Analysis: Text, Intertextuality, Context Discourse and Visual Culture: An Introduction An Introduction to Discourse Analysis I and Discourse Analysis II Finding Your Sources for a Discourse Analysis I Discourse Analysis I: The Production and Rhetorical Organization of Discourse Discourse Analysis I And Reflexivity Discourse Analysis I: An Assessment Chapter 9: Discourse Analysis II: Institutions and Ways of Seeing Another Introduction to Discourse and Visual Culture Finding Your Sources for Discourse Analysis II The Apparatus of the Gallery and the Museum The Technologies of the Gallery and Museum The Visitor Discourse Analysis II: An Assessment Chapter 10: To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Users Audience Studies: An Introduction Audiences, Fans and Users Audience Studies Researching Audiences and Fans Ethnographies of Visual Objects Ethnographic Studies of Audiencing: An Assessment Chapter 11: Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays Making Photographs as Part of a Research Project: An Introduction Photo-Documentation Photo-Elicitation Photo-Essays Making Photographs as Part of a Research Project: An Assessment Chapter 12: Ethics and Visual Research Methods An Introduction to Research Ethics and Visual Materials Consent, Anonymity, Copyright Consent Anonymity Copyright Conclusions: Ethics, Visual Research and Contemporary Visual Culture Chapter 13: Visual Methodologies: A Review Introduction Sites, Modalities and Methods Mixing Methods Useful Reading on Various Visual Materials List of Key Terms

About the Author :
My research interests lie broadly within the field of visual culture. I′m interested in visuality as a kind of practice, done by human subjects in collaboration with different kinds of objects and technologies. One long-term project, which resulted in a book from Ashgate Press in 2010, looked at family photos. I approached family snaps by thinking of them as objects embedded in a wide range of practices. I interviewed women with young children about their photos, and also looked at the politics and ethics of family snaps moving into more public arenas of display when the people they picture are the victims of violence. The book explores the different ′politics of sentiment′ in which family snaps participate in both their domestic spaces in the public space of the contemporary mass media. Other work is extending my interest in subjectivities, space and visual practices by exploring experiences of designed urban spaces. I completed an ESRC-funded project on this theme with Dr Monica Degen at Brunel University in 2009, in which we compared how people experienced two rather different town centres: Milton Keynes and Bedford. Monica Degen, Clare Melhuish and I started a new ESRC-funded project in the autumn of 2011. ′Architectural atmospheres, branding and the social: the role of digital visualizing technologies in contemporary architectural practice′ was a two-year ethnographic study of how digital visualizing technologies are being used by architects in a number of architects′ studio in London. I′m also interested in more innovative ways to produce social science research, especially using visual materials. I was involved in organising the ESRC Seminar Series ′Visual Dialogues: New Agendas in Inequalities Research′ (2010-2012). Please visit the ′Visual Dialogues: New Agendas in Inequalities Research′ for more details. I′m also a member of the OpenSpace Research Centre.

Review :
If you need to carry out research into visuals then Rose′s book provides straight forward practical assistance for how to do so. Along with a history of this emerging field she explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project. This new edition will be key material for undergraduate studies David Machin Cardiff University Clear, comprehensive, theoretically informed, and up to date, Visual Methodologies is an excellent guide to the rapidly growing field of visual research Theo van Leeuwen University of Technology, Sydney Substantially updated to include a wide range of visual media examples, Gillian Rose′s Visual Methodologies remains the authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples. For anyone already familiar with Visual Methodologies, this third edition offers a significant reworking of previous content, to include developments in the field of audience/fan cultures, digital media, ethics and image production as research practice. As such, Rose demonstrates the evolving nature of visual research and its methods, and reminds us of the passion involved in its study. It is a must buy for students and scholars alike Julie Doyle Principal Lecturer in Media Studies, University of Brighton As of its first edition Visual Methodologies established itself as one of the better books to obtain a well-balanced introductory overview of different approaches to visual analysis and each revision further adds to its quality. Rose′s book is mainly (except for one chapter) focused on methodologies for analyzing ′found′ or pre-existing images (as opposed to producing visual data or analyzing visual phenomena that are not images) but it does that in a very systematic and practical manner, clearly highlighting the exact modus operandi as well as the specific strengths and weaknesses of each of the methods or analytical frameworks. Of particular value is the attention devoted to mixing different methods, as far too often methods and theories are presented as distinct and even incompatible options Luc Pauwels Professor of Visual Studies, University of Antwerp An accessible text book that provides the student of visual culture necessary tools and insights on how to analyze images. The book is unique in bridging a wide range of methodologies from the humanities and the social sciences. Rose′s in-depth and systematic discussion of theories and methods, as well as masterful handling of case studies and examples, will provide the reader with a valuable overview Anneke Smelik Professor of Visual Culture, Radboud University Nijmegen Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse Professor Martin Jay University of California, Berkeley