Visual Methodologies
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Visual Methodologies: An Introduction to Interpreting Visual Objects

Visual Methodologies: An Introduction to Interpreting Visual Objects


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About the Book

This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: - Compositional interpretation - Content analysis - Semiology - Psychoanalysis - Discourse analysis - Audience analysis An integrated primer on studying visual culture, illustrated throughout, and with key terms cross-referenced and defined, Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.

Table of Contents:
Researching Visual Materials Towards a Critical Visual Methodology 'The Good Eye' Looking at Pictures Using Compositional Interpretation Content Analysis Counting What You (Think You) See Semiology Laying Bare the Prejudices Beneath the Smooth Surface of the Beautiful Psychoanalysis Visual Culture, Visual Pleasure, Visual Disruption Discourse Analysis I Text, Intertextuality and Context Discourse Analysis II Institutions and Ways of Seeing Other Methods, Mixing Methods

Review :
"At a time when the analysis of visual cultura in all its forms is expanding at an exponential rate, employing ever more complex theoretical and methodological tools, Gillian Rose has provided a welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse." -- Professor Martin Jay


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Product Details
  • ISBN-13: 9780761966654
  • Publisher: SAGE Publications Inc
  • Publisher Imprint: SAGE Publications Inc
  • Height: 242 mm
  • Returnable: N
  • Sub Title: An Introduction to Interpreting Visual Objects
  • Width: 170 mm
  • ISBN-10: 076196665X
  • Publisher Date: 20 Mar 2001
  • Binding: Paperback
  • Language: English
  • Spine Width: 13 mm
  • Weight: 522 gr


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