Running with Purpose
Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack


     0     
5
4
3
2
1



International Edition


X
About the Book

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves. This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In the pages of Running with Purpose, you will find: Brooks’ bold strategy and unique brand positioning that fueled its move from the back of the pack to lead. The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way. The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders. How Berkshire Hathaway's support and influence provided a tailwind for Brooks' business and brand to surge. An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

About the Author :
Jim Weber joined Brooks Running Company as CEO in 2001 and is credited for the Seattle-based company's aggressive turnaround, focusing the team solely on delivering personally inspiring products and experiences that keep people running. The business and brand success caught the attention of Warren Buffett, who declared Brooks a standalone subsidiary company of Berkshire Hathaway Inc. in 2012. Weber's professional journey includes leadership roles for several consumer product brands such as chairman and CEO of Sims Sports, president of O'Brien International, vice president of The Coleman Company, and various roles with The Pillsbury Company. Weber also spent several years in banking as managing director of U.S. Bancorp Piper Jaffray Seattle Investment Banking practice and as a commercial banking officer at Norwest Bank Minneapolis (now Wells Fargo).

Review :
'Running with Purpose is a master class in focus, tenacity, team building, innovation, and culture. While I have known Jim Weber for many years, I can only now understand the depth of the struggles he faced on his way to being one of the great leaders of a generation and creating a brand that has motivated millions of runners to Run Happy. I can say with certainty that all managers and leaders will find helpful tools in this book to build their businesses for success.' 'Running with Purpose is as inspirational, insightful, and educational as the company it features and the leader who wrote it. The story of how Brooks rose from the ashes to become a force in running is full of important lessons on both formulating and executing strategy. Read it to learn how performance brands and great teams are built, and how successful leadership requires not just vision but courage and discipline.' 'As a long-time Brooks athlete, it's been easy to draft off the brand's approach of reaching for the biggest goals regardless of being labeled the underdog. Jim Weber goes beyond the goal and gives readers the hows and whys behind the company's success. This book will motivate and guide those looking to have a breakthrough performance and solidifies my belief that Weber is one of the greatest leaders in business.' 'I regard Jim as a miracle worker. The institution is the length and shadow of this man.' 'Jim Weber beautifully demonstrates the power and joy of leading with purpose and authenticity and how it can create stunning business results while being a force for good. A wonderful book that is both inspiring and very practical.' 'Jim Weber is one of the great brand leaders of today. He has carefully shaped the Brooks experience to honor the legacy of running and Brooks customers. This is a definitive story of what can happen when you zero in on the essence of your customers' beliefs and then build a brand and culture of passion around that.' 'Jim Weber's remarkable new book chronicles his amazing success story with Brooks Running, inspired by his authentic leadership and his crucible in overcoming a life-threatening bout with cancer. His openness and insights make Running with Purpose a must-read book for everyone.' 'Jim's message will resonate with anyone, whether you run or not. His judgment, focus on sustainability and responsible sourcing, and efforts to foster a culture of fun in the workplace have led to some of the most impressive business results around. There is much to learn from this engaging read.' 'Over the last twenty years as a Brooks athlete, I've watched Jim Weber turn a gasping business into a champion in the industry by not just being a CEO who wants to win the race, but one who leads from the front and brings out the best in everyone. His captivating career path proves that passion + precision elevates performance every time.' 'Whether you are an entrepreneur setting out with your first brick-and-mortar or running a global corporation, the learnings from Jim Weber's fascinating story will help any leader frame their strategy for success. Jim's tale of how he built Brooks to become the market leader among giants is an inspiring reminder that when you lead with heart and remain steadfast to even a lofty vision, there are no limits to what you can accomplish.'


Best Sellers


Product Details
  • ISBN-13: 9781400231683
  • Publisher: HarperCollins Focus
  • Publisher Imprint: HarperCollins Leadership
  • Height: 237 mm
  • No of Pages: 304
  • Spine Width: 21 mm
  • Weight: 453 gr
  • ISBN-10: 140023168X
  • Publisher Date: 09 Jun 2022
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How Brooks Outpaced Goliath Competitors to Lead the Pack
  • Width: 161 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack
HarperCollins Focus -
Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!