About the Book
Charlie Moore never broke his stride after winning an Olympic gold medal in Helsinki in 1952. His professional life achievements feature notable accomplishments in business as well as successful leadership roles in college athletics, the arts, and, ultimately, in corporate philanthropy. At every twist is a consummate change-agent enjoying the moving of mountains and celebrating a freedom that comes from personal conviction and belief in others.
In Running on Purpose, Moore has delivered a work that is not just a career memoir or an inspirational business book; it also champions family, resilience, persistence, the drive for results, strong communication, and other traits that can, and should, guide our personal and professional lives. Never one to stop moving, Moore further succeeds in elevating these experiences to a blueprint for societal change that pragmatically intertwines family, business, and the innovative spark that drives us all.
Here is a book passionately written for individuals willing to sprint to the finish line for things they believe in. It is a fitting companion to the principled person who leads with vision, perhaps moves among influential titans, and believes that traditional pathways must often be ignored in order to discover his or her truest potential.
Throughout are wonderful vignettes with notable figures of Olympics, business and culture including President Eisenhower, George Steinbrenner, Paul Newman and Roger Bannister.
For more information about this book go to runningonpurposebook.com
About the Author :
James Cockerille is an identity consultant with more than twenty years of worldwide experience. Stressing a principles-first approach, he works regularly with executive leaders on issues of integration, organizing for action, and defining the purpose of their organizations. He has held strategy leadership roles with Landor, Interbrand, and most recently as global strategic lead at FutureBrand. James is based in New York City, where he worked with Charles Moore, Jr., to reposition CECP and develop the Institute for Sustainable Value Creation. He holds a BFA with honors in design with a minor in ethics from Carnegie Mellon University.
Review :
-An athlete in many arenas--from the Olympics to the boardroom--Charlie Moore is as thoughtful and insightful a leader as I have met. In Running on Purpose, Moore pulls together a lifetime of remarkable experiences and perspectives, drawing out the lessons relevant to all of us and making a powerful call to action for sustainable value creation.-
--DOMINIC BARTON, managing director, McKinsey & Company
-Running on Purpose captures Charlie Moore's amazing journey as well as his wisdom gathered from decades of corporate experience. He lays out the processes and behaviors for business and society to thrive together, and convincingly asserts that long-term thinking and trust are the essential ingredients of sustainable value creation.-
--MARC R. BENIOFF, chairman and CEO, Salesforce, and author of The Business of Changing the World
-Charlie is my refiring hero! His life is one of constant, tenacious, and inspirational movement. Running on Purpose is a lesson not just for individuals. The book also contains a powerful message for businesses to champion sustainable forms of growth. While Wall Street often suggests the only reason to be in business is to make money, I've always believed that profit is the applause you get for taking care of your customers, creating a motivating environment for your people, and being a good citizen in your community.We need to get CEOs to think in a different way.-
--KEN BLANCHARD, author of The One Minute Manager and Re re! Don't Retire
-When an Olympic gold medal winner and a company CEO writes a book about the need to change the game for how business is done, people should listen. I certainly have. Charlie is spot-on in his call for companies to focus on sustainable value creation and his challenge to companies and the individuals who work in them to 'dare to lead.' His writing style is like he is as a person-- energetic, optimistic, wise, warm, and practical. This is a fun and important book to read!-
--ROBERT G. ECCLES, chairman, Arabesque Partners, and the author of The Integrated Reporting Movement
-Charlie Moore knows better than most what it means to run on purpose. This book shares wisdom from Charlie's inspirational life and leaves readers with a clear impression of what it takes to be a strong leader.-
-WILLIAM R. McDERMOTT, CEO, SAP SE, and the author of Winners Dream
-Charlie Moore's winning an Olympic gold taught him that pursuing goals bigger than ourselves and striving for and committing to a bigger purpose give our lives meaning. His example of principled pursuit, his resilience and tenacity, and his positive attitude make his memoir fascinating, inspiring, and instructive.-
-MARILYN CARLSON NELSON, co-CEO, Carlson Holdings Inc.
-A constant theme Charlie has always championed is to give back, and Running on Purpose chronicles his spectacular journey. Many people, businesses, nonprofits, and our world are better off today because of Charlie's contributions.-
-SANDY WEILL, former chair and CEO, Citigroup, and the author of The Real Deal
"An athlete in many arenas--from the Olympics to the boardroom--Charlie Moore is as thoughtful and insightful a leader as I have met. In Running on Purpose, Moore pulls together a lifetime of remarkable experiences and perspectives, drawing out the lessons relevant to all of us and making a powerful call to action for sustainable value creation."
--DOMINIC BARTON, managing director, McKinsey & Company
"Running on Purpose captures Charlie Moore's amazing journey as well as his wisdom gathered from decades of corporate experience. He lays out the processes and behav- iors for business and society to thrive together, and convincingly asserts that long- term thinking and trust are the essential ingredients of sustainable value creation."
--MARC R. BENIOFF, chairman and CEO, Salesforce, and author of The Business of Changing the World
"Charlie is my refiring hero! His life is one of constant, tenacious, and inspirational movement. Running on Purpose is a lesson not just for individuals.The book also contains a powerful message for businesses to champion sustainable forms of growth.WhileWall Street often suggests the only reason to be in business is to make money, I've always believed that profit is the applause you get for taking care of your customers, creating a motivating environment for your people, and being a good citizen in your community.We need to get CEOs to think in a different way."
--KEN BLANCHARD, author of The One Minute Manager and Re re! Don't Retire
"When an Olympic gold medal winner and a company CEO writes a book about the need to change the game for how business is done, people should listen. I certainly have. Charlie is spot-on in his call for companies to focus on sustainable value creation and his challenge to companies and the individuals who work in them to 'dare to lead.' His writing style is like he is as a person-- energetic, optimistic, wise, warm, and practical. This is a fun and important book to read!"
--ROBERT G. ECCLES, chairman, Arabesque Partners, and the author of The Integrated Reporting Movement
"Charlie Moore knows better than most what it means to run on purpose. This book shares wisdom from Charlie's inspirational life and leaves readers with a clear impression of what it takes to be a strong leader."
-WILLIAM R. McDERMOTT, CEO, SAP SE, and the author of Winners Dream
"Charlie Moore's winning an Olympic gold taught him that pursuing goals bigger than ourselves and striving for and committing to a bigger purpose give our lives meaning. His example of principled pursuit, his resilience and tenacity, and his positive attitude make his memoir fascinating, inspiring, and instructive."
-MARILYN CARLSON NELSON, co-CEO, Carlson Holdings Inc.
"A constant theme Charlie has always championed is to give back, and Running on Purpose chronicles his spectacular journey. Many people, businesses, nonpro ts, and our world are better off today because of Charlie's contributions."
-SANDY WEILL, former chair and CEO, Citigroup, and the author of The Real Deal
[ to be updated with ALL finalized comments printed in book ]
"A must read for today's leaders and for the leaders of tomorrow. Delivers a call to action around the true meaning and purpose of sustainable value creation...provides a guideline and template on living a life of purpose."
DAVID W. SCHNER, President & Executive Editor, Leaders Magazine
"An important, must read for anyone who has the quality to look outside of the box at what is evolving, to be able to lead rather than follow. The reflections are personal but yet for everyone...Get your to-do list out and make it happen, Charlie has laid out what we need to do and it is up to us to make it happen."
PAUL DRUCKMAN, former CEO, International Integrated Reporting Council
"An athlete of many arenas -- from the Olympic track to the boardroom -- Charlie Moore is as thoughtful and insightful a leader as I have met. In Running on Purpose, Moore pulls together nearly a lifetime of remarkable experiences and perspectives, drawing out the lessons relevant to all of us and making a powerful call to action for sustainable value creation."
DOMENIC BARTON, Managing Director McKinsey & Company
"Charlie Moore is a truly remarkable leader and community builder. The story of his multi-faceted personal and professional journey should be read by anyone who cares about building better teams, better companies, better communities, and a better world. And by anyone who wants to gain insights into what it means to lead a meaningful and good life...without doubt a "must read" for both current and aspiring leaders."
JANE NELSON, Director, Corporate Social Responsibility Initiative, Kennedy School of Government, Harvard University
"This book beautifully captures the spirited zeal that Charlie has brought to his every endeavor...A very worthy read. Well done, Charlie!"
DOUGLAS R. CONANT, Chair CECP, former Chair, Avon Products, retired CEO Campbell's Soup Company, author of NYT bestselling "Decision Points"
"Running on Purpose captures Charlie Moore's amazing journey as well as his gathered wisdom from decades of corporate experience. He lays out the processes and behaviors for business and society to thrive together, and convincingly asserts that long-term thinking and trust are the essential ingredients of sustainable value creation."
MARC R. BENIOFF, Founder, Chairman & CEO, Salesforce, author of "The Business of Changing the World"
