The Easy Step by Step Guide to Publishing and Promoting Your Book
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The Easy Step by Step Guide to Publishing and Promoting Your Book

The Easy Step by Step Guide to Publishing and Promoting Your Book


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About the Book

Written by a self published author who went on to found an independent publishing company whose books sell throughout the UK and worldwide this book examines the publishing industry, and helps authors to find a publisher and to self publish. It looks at all aspects of self publishing, the options, how to find a printer, set up an ISBN, get into print, sell in the UK and abroad, how to market the book and how to promote it. Including getting media coverage and other marketing ideas and tips.

Table of Contents:
Introduction Why do we write? Why are you reading this book? The aim of this book How to use this guide The climate for publishing But it's not all bad news! Know your market Fiction Non Fiction In summary Finding a Publisher Finding a Literary Agent Making submissions Fiction submissions Non fiction outline Literary Consultancies Self Publishing Vanity Pubishing Self publishing your book Finding a printer Questions to ask a printer Editing and proof reading Typesetting Book size Type of paper Binding Do I need an ISBN? In summary Pricing Your Book Setting your price Budgeting In summary Making Your Book Stand Out Branding Why brand? Building a brand Choosing a brand name for your publishing venture Who is the brand-publisher or author? Book jackets In summary The Publishing Cycle Advanced Title Information Sheets Catalogues Bibliographers Legal Deposit Public Lending Right Authors' Licensing and Collecting Society Publishers' Licensing and Collecting Society In summary Selling the Book Selling to booksellers Targeting booksellers Selling to wholesalers Selling to the consumer Promoting your book Advertising Promotional items Direct Marketing/Mail Editorial Writing articles Taking a stand at an exhibition Giving talks Sponsorship Word of mouth Use your contacts Web site In summary Getting Publicity Understanding editorial style Getting onto television and radio Using a publicist Understanding the media Researching the media list Targeting the media In summary The News Release News stories and angles Writing the news release Embargoes Photographs In summary The radio interview Questions to ask The down the line interview The sound bite The radio studio The remote studio In summary The television interview Questions to ask As for live interviews Pre recorded interviews The television studio On location What to wear In summary Articles and Talks Writing articles Getting a commission Giving talks In summary The Launch Party Invitees Day and time Venue The invitation The format The press pack After the launch In summary Useful addresses

About the Author :
Pauline Rowson is author of several sales, marketing and personal development books. She self published in 1998 and has gone on to establish Rowmark, an independent publisher, with twenty titles and sales worldwide. She has sold over 30,000 copies of her own titles. She also writes crime fiction and thrillers, marine mysteries with her first two books due to be published in March 2006 by the imprint Fathom. This book is the culmination of her experience and her expertise operating in the publishing sector. She has been there, done it, and got the T shirt! Her background and professional qualifications are in Marketing and PR. She lives in Hampshire, England.


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Product Details
  • ISBN-13: 9780954804534
  • Binding: Paperback
  • Width: 128 mm
  • ISBN-10: 0954804538
  • Height: 198 mm


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