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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Cultural studies > Persuasion: Reception and Responsibility
Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility


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About the Book

Presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway. The text's multi-chapter focus on language and critical thinking is combined with verbal and visual examples of persuasion in action. Woven throughout this framework, the author provides coverage of persuasion theory, research, and ethics and repeatedly relates this back to the theme of the book - the development of critical consumers of all forms of persuasion.

Table of Contents:
Part 1 Theoretical premises: persuasion in today's world; perspectives on ethics in persuasion; approaches to persuasion research; the making, use, and misuse of symbols; tools for analyzing language and other symbols. Part 2 Identifying persuasive first premises: process premises - the tools of motivation; content premises in persuasion; cultural premises in persuasion; nonverbal messages in persuasion. Part 3 Applications of persuasive premises: the persuasive campaign or movement; becoming a persuader; modern media and persuasion; the techniques of propaganda; the use of persuasive premises in advertising.

About the Author :
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.


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Product Details
  • ISBN-13: 9780534522810
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: Wadsworth Publishing Co Inc
  • Edition: Revised edition
  • Language: English
  • Sub Title: Reception and Responsibility
  • Width: 197 mm
  • ISBN-10: 0534522815
  • Publisher Date: 28 Jul 1997
  • Binding: Paperback
  • Height: 241 mm
  • Returnable: N
  • Weight: 635 gr


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