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Persuasion W/Infotr 11e

Persuasion W/Infotr 11e


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About the Book

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

About the Author :
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.


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Product Details
  • ISBN-13: 9780495091592
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: Wadsworth Publishing Co Inc
  • Edition: Revised edition
  • No of Pages: 368
  • ISBN-10: 0495091596
  • Publisher Date: 11 Apr 2006
  • Binding: Book
  • Language: English
  • Returnable: N


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