The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
- Features unique, personalized, updated social media marketing strategies for service professionals
- Provides new pricing models and sales strategies for simpler selling
- Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
- Offers new solid product launch strategies and tactics for creating instant awareness
- Author a New York Times bestseller, TV personality, and highly recognized professional speaker
Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!
Table of Contents:
Foreword by Tim Sanders xi Acknowledgments xiii
Author’s Note xv
Preface xxi
MODULE ONE Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You’re Selling 16
Chapter 3 Develop a Personal Brand 33
Chapter 4 How to Talk About What You Do 49
MODULE TWO Building Trust and Credibility 61
Chapter 5 Who Knows What You Know and Do They Like You? 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Power of Information Products 96
MODULE THREE Simple Selling and Perfect Pricing 115
Chapter 8 Perfect Pricing 117
Chapter 9 Super Simple Selling 131
MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies 141
Chapter 10 The Book Yourself Solid Networking Strategy 147
Chapter 11 The Book Yourself Solid Direct Outreach Strategy 170
Chapter 12 The Book Yourself Solid Referral Strategy 192
Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy 203
Chapter 14 The Book Yourself Solid Speaking Strategy 217
Chapter 15 The Book Yourself Solid Writing Strategy 238
Chapter 16 The Book Yourself Solid Web Strategy 258
PART 1: Designing Your Web Site 261
PART 2: Getting Visitors to Your Web Site 274
PART 3: Building Your Social Media Platform 289
Final Thoughts 323
References 327
How to Reach Michael Port 329
About the Author 331
Index 333
