Book Yourself Solid for Chiropractors: The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling

Build your chiropractic practice with proven self-promotion strategies Book Yourself Solid for Chiropractors is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices and you’ll learn exactly what you need to do to make your marketing efforts more effective. In any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want. Co-authored by Michael Port—New York Times and Wall Street Journal bestselling author and visionary behind the original Book Yourself Solid business techniques—and Christine Zapata, experienced chiropractor and coach, Book Yourself Solid for Chiropractors covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals. Understand your unique value proposition and brand and learn how to talk about it Create a likeable social media presence and a website that brings people in the door Learn step-by-step strategies for networking, direct outreach, generating referrals, and more Discover how the principles of sales and pricing apply to building your chiropractic practice Book Yourself Solid for Chiropractors is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.

Table of Contents:
Michael’s Note ix Foreword xiii Preface xvii Acknowledgments xxi Module One Your Foundation 1 Chapter 1 The Red Velvet Rope Policy 3 Chapter 2 Why People Buy What You’re Selling 15 Chapter 3 Develop a Personal Brand 30 Chapter 4 How to Talk About What You Do 45 Module Two Building Trust and Credibility 57 Chapter 5 Becoming a Likeable Expert in Your Field 59 Chapter 6 The Book Yourself Solid Sales Cycle Process 72 Chapter 7 The Book Yourself Solid Keep- in- Touch Strategy 92 Chapter 8 The Power of Information Products 104 Module Three Simple Selling and Perfect Pricing 121 Chapter 9 Perfect Pricing 123 Chapter 10 Super Simple Selling 137 Module Four The Book Yourself Solid Six Core Self-Promotion Strategies 147 Chapter 11 The Book Yourself Solid Networking Strategy 151 Chapter 12 The Book Yourself Solid Direct Outreach Strategy 172 Chapter 13 The Book Yourself Solid Referral Strategy 194 Chapter 14 The Book Yourself Solid Speaking Strategy 204 Chapter 15 The Book Yourself Solid Writing Strategy 229 Chapter 16 The Book Yourself Solid Web Strategy 247 Part 1: Designing Your Website 249 Part 2: Getting Visitors to Your Website 260 Part 3: Building Your Social Media Platform 271 Final Thoughts 281 References 285 Ready to Be Fully Booked? 287 About the Authors 289 Index 291

About the Author :
MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders. CHRISTINE ZAPATA has twenty years’ experience in the chiropractic industry. She is an expert in attracting and retaining clients, growing a team, and creating a thriving chiropractic practice.