About the Book
Managing supply networks for innovation and competitive advantage: Concepts, models, roadmaps, and more
Capture, organize, and fully utilize your #1 supply chain resource: knowledge
Systematically improve strategic, tactical, and operational decision-making
Improve your capabilities for managing and competing on supply networks
Best-practice supply chain management transcends yesterday's functional silos. Today, it requires a comprehensive approach that recognizes supply networksas the core driver of business value. To maximize and sustain value creation in fast-changing supply networks, practitioners must properly address an even deeper issue: knowledge.
In A Guide to Supply Chain Management, two pioneers in global supply chain operations explain why knowledge management is so critical to supply chain success. This comprehensive introductory guide offers powerful blueprints and models for managing both knowledge and risk in your own rapidly evolving environment. Using the new approaches described here, supply chain decision-makers can systematically achieve far higher levels of effective innovation. This innovation will help you create a ground-breaking cost-benefit environment: one that encompasses partners and alliances to establish sustainable competitive leadership.
The book discusses models such as the Forrester´s Effect, the Efficient Supply Chain, Vendor managed inventory (VMI), Lean supply chain, Sales and operations planning (S&OP), Continuous replenishment program (CRP), the Agile supply chain, Efficient consumer response (ECR), Collaborative planning, forecasting and replenishment (CPFR), Responsive supply chain, Bullwhip effect, Leagile supply chain, Supply chain risk management, Integrated Business Planning (IBP), Resilient supply chain, Customer driven supply chain, Demand driven supply chain, Business Case, Adaptive supply chain, and the wise supply chain.
Table of Contents:
Preface xii
Chapter 1 Supply Chain, People, and Knowledge 1
Supply Chain Networks 5
Supply Network Alignment Reference Model 13
People, Knowledge, and Value 15
Maturity Levels 1 and 2 18
Chapter 2 Supply Chain Management Models, Strategies, and Practices 31
Forrester Effect 31
The Naive Era 39
The Efficient Supply Chain 40
Expert Opinion 43
Vendor-Managed Inventory 45
The Lean Supply Chain 46
Sales and Operations Planning 50
The Transition Era 53
Continuous Replenishment Program 54
The Agile Supply Chain 57
Efficient Consumer Response 58
Collaborative Planning, Forecasting, and Replenishment 59
The Maturity Era 63
The Responsive Supply Chain 64
Bullwhip Effect 75
The Leagile Supply Chain 80
Supply Chain Risk Management 87
The Business Value Era 92
Integrated Business Planning 93
Resilient Supply Chain 95
Expert Opinion 96
Customer-Driven Supply Chain 101
Demand-Driven Supply Chain 102
Business Case 103
Adaptive Supply Chain 105
Business Innovation Era 107
Chapter 3 Supply Network Knowledge Areas 113
Supply Chain Building Blocks 114
Demand Planning and Forecasting 116
Expert Opinion 121
Procurement 123
Inventory Planning 125
Production Planning 129
Transportation 130
Expert Opinion 132
Warehousing 137
Manufacturing 138
Distribution and International Logistics 140
Expert Opinion 140
Business Case 144
Governance Levels 147
Logistics Projects 150
Business Case 151
Human Resources 154
Information Technology 155
Customer Service 157
Business Case 161
Expert Opinion 164
Case 168
Supply Chain Governance 170
Connecting Tactic Areas 174
Key Knowledge Areas 176
Business Integration 178
External Relationships 183
Case 186
Supply Network Management 189
Bibliography 195
Index 197
About the Author :
Alexandre Oliveira is a founding-partner at CEBRALOG (www.cebralog.com), a supply chain consultancy and training company headquartered in Brazil since 2001. Alexandre has also been President of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007. He offers courses for MBA programs at Business School São Paulo and is a regular contributor to seminars, conferences, and congresses.
Alexandre began his career at Procter and Gamble, where he gained executive experience in manufacturing, quality assurance, and logistics in assignment in Brazil and in Europe, but for the past 15 years, he has developed his career as consultant. Alexandre has worked as a senior consultant, trainer, and expert advisor for companies such as GE, 3M, Sony, Bayer, Pepsico, Pernod Ricard, Unilever, Avon, Adidas, John Deere, Eaton, Walmart, Motorola, and several others.
Alexandre holds a Bachelor of Arts degree in Chemical Engineering and a Master in Finance degree from the State University of Campinas (Unicamp, Brazil) and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield’s University School of Management, United Kingdom.
Since 2001, Alexandre has actively influenced logistics thinking in several supply chain organizations. He chaired the Logistics Committee at the American Chamber of Commerce (Amcham, Brazil, 2001– 2004), chaired the Supply Chain Committee at the British Chamber of Commerce (Britcham, Brazil, 2006–2007), and he was Regional Vice-President of former Brazilian Logistics Association (2002–2003). He has lectured in MBA courses since 2004 in top regional universities such as State University of Campinas (Unicamp) and State University of São Paulo (USP).
Alexandre has published in the International Journal of Physical Distribution and Logistics Management and coordinates the Operations and Supply Chain Academic group at LinkedIn, which currently has nearly 20,000 members (March 2014).
Anne Gimeno is a founding-partner at CEBRALOG, a supply chain consultancy and training company headquartered in Brazil since 2001. Anne has also been the Managing-Director of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007.
Anne began her career at Procter and Gamble, where she gained executive experience in materials planning, sales, and customer service. For the past 15 years, she has worked as a senior consultant for companies such as GE, 3M, Bayer, Pepsico, Pernod Ricard, and several others.
Anne holds a Bachelor of Arts degree in Chemical Engineering and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield University’s School of Management, United Kingdom. She served as the director of the former Brazilian Logistics Association (2002–2003).
