About the Book
Drive more value from your supply chain by choosing and implementing the right models and strategies. Supply Chain Management Strategy offers expert guidance for comparing and choosing models, implementing governance, and strategizing to enable sales growth, margin growth, and superior customer experience.
Lead authored by pioneering supply chain management expert Alexandre Oliveira, this guide focuses on driving maximum business value from modern supply chain strategies and models. Oliveira and senior supply chain executive Anne Gimeno thoroughly introduce the topic, offer detailed descriptions of each relevant model, and present modern applications and best practices drawn from the experiences of leading companies. Coverage includes:
Adaptive, Triple-A, customer-driven, demand-driven, and resilient supply chains
Assessing the strengths and weaknesses of each model in your unique context
Implementing effective governance, including Sales and Operations Planning (SandOP), Integrated Business Planning (IBP), and Business Forecasting Capability (BFC)
Performing effective supply chain continuity planning (BCP)
Enabling growth in sales, revenue, and market share
Accelerating revenue cycles and reducing lost sales
Supporting marketing and sales initiatives
Growing margins by reducing the cost of sales
Balancing asset management, service level, cost structure, and other tradeoffs
Delighting customers with the right service level at the right cost
This guide's content will be exceptionally helpful for both practitioners and students, including participants in APICS and other leading certification programs.
Table of Contents:
Preface xii
Chapter 1 Supply Chain and Shareholder Value 1
Supply Chain and Value 5
Supply Chain Master Plan 9
Cash-Management Cycle 15
Purchase-to-Pay Cycle 16
Manufacturing-to-Revenue Cycle 17
Integrated Perspective 19
Chapter 2 Enabling Business Value 21
Enabling Sales Volume Growth 22
Enabling Customer Experience 24
Enabling Margin Growth 24
Simultaneous Policies 26
Business Value Impact Chart 27
Chapter 3 Enabling Sales Volume Growth 33
Enabling Market-Share Growth 37
Reducing Revenue Cycle 40
Reducing Lost Sales 41
Supporting Marketing and Sales Initiatives 44
Chapter 4 Enabling Customer Experience 47
Improve Customer Perception 54
Manage Cost to Serve 58
Offering Service Packages 61
Chapter 5 Enabling Margin Growth 71
Reducing Cost of Sales 72
Balancing Asset Management 73
Balancing Service Level and Cost Structure 76
Expert Opinion 78
Chapter 6 Applying the SNAR Model 83
Planning Logistics 83
Demand Planning and Forecasting 84
Procurement and Purchase 91
Stock and Inventory Control 93
Production Planning 97
Synchronous Operations 98
Transportation 98
Warehousing 99
Manufacturing 101
Distribution 102
International Logistics 104
Supply Chain Governance 106
Customer Service 106
Supply Chain Projects 108
Information Technology 110
Human Resources 112
Sustainability 113
Business Integration 115
External Supply Chain 117
Chapter 7 Connecting Strategies 121
Supply Chain Risk Management 127
Economic Value Added 131
Sales and Operation Planning 133
Case 1: Medium-Size Multinational Pharmaceutical Company 145
Case 2: Large Multinational Beverage Company 146
Case 3: Large Multinational Pharmaceutical Company 147
Case 4: Large Multinational Pharmaceutical Company 148
Case 5: Large Multinational Food Company 149
Case 6: Large Multinational Brewery 149
Case 7: Large Multinational Chemical Company 151
Case 8: Business Discontinuity 152
Index 155
About the Author :
Alexandre Oliveira is a founding-partner at CEBRALOG (www.cebralog.com), a supply chain consultancy and training company headquartered in Brazil since 2001. Alexandre has also been President of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007. He offers courses for MBA programs at Business School São Paulo and is a regular contributor to seminars, conferences, and congresses.
Alexandre began his career at Procter and Gamble, where he gained executive experience in manufacturing, quality assurance, and logistics in assignment in Brazil and in Europe, but for the past 15 years, he has developed his career as consultant. Alexandre has worked as a senior consultant, trainer, and expert advisor for companies such as GE, 3M, Sony, Bayer, Pepsico, Pernod Ricard, Unilever, Avon, Adidas, John Deere, Eaton, Walmart, Motorola, and several others.
Alexandre holds a Bachelor of Arts degree in Chemical Engineering and a Master in Finance degree from the State University of Campinas (Unicamp, Brazil) and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield’s University School of Management, United Kingdom.
Since 2001, Alexandre has actively influenced logistics thinking in several supply chain organizations. He chaired the Logistics Committee at the American Chamber of Commerce (Amcham, Brazil, 2001— 2004), chaired the Supply Chain Committee at the British Chamber of Commerce (Britcham, Brazil, 2006—2007), and he was Regional Vice-President of former Brazilian Logistics Association (2002—2003). He has lectured in MBA courses since 2004 in top regional universities such as State University of Campinas (Unicamp) and State University of São Paulo (USP).
Alexandre has published in the International Journal of Physical Distribution and Logistics Management and coordinates the Operations and Supply Chain Academic group at LinkedIn, which currently has nearly 20,000 members (March 2014).
Anne Gimeno is a founding-partner at CEBRALOG, a supply chain consultancy and training company headquartered in Brazil since 2001. Anne has also been the Managing-Director of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007.
Anne began her career at Procter and Gamble, where she gained executive experience in materials planning, sales, and customer service. For the past 15 years, she has worked as a senior consultant for companies such as GE, 3M, Bayer, Pepsico, Pernod Ricard, and several others.
Anne holds a Bachelor of Arts degree in Chemical Engineering and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield University’s School of Management, United Kingdom. She served as the director of the former Brazilian Logistics Association (2002—2003).
