About the Book
USE KNOWLEDGE AND INNOVATION TO MAXIMIZE VALUE FROM TODAY’S SOPHISTICATED, FAST-CHANGING SUPPLY NETWORKS
Build integrated, complementary supply networks that work together to win
Accelerate the cycle from needs identification to product/service launch to customer experience
Create long-term strategy adherence to the business that competes in fluid environments
Leading companies are developing powerful new techniques for managing today’s complex, fluid supply networks. Now, Alexandre Oliveira and Anne Gimeno help you apply these techniques to embed greater agility, resilience, speed, and intelligence throughout your own supply chain network.
Oliveira and Gimeno review how supply chains have changed, how they will change, and the radically new challenges and opportunities arising from these changes. Next, they show how to drive value by capturing and sharing your network’s knowledge far more effectively, and using it to drive innovations that strengthen the entire network.
Going far beyond previous models, they guide you in improving interactions across all knowledge areas, functional supply chain building blocks, business structures, tactics, and external elements–including suppliers, customers, service providers, competitors, and non-competitors.
Today, individual companies don’t compete: their supply chain networks do. Winning businesses must be capable of sensing and anticipating market shifts, and rapidly aligning their networks in response. In a word, their networks must be wiser.
In this guide, leading practitioners Alexandre Oliveira and Anne Gimeno show how to embed actionable wisdom throughout your own complex supply network. You’ll learn how to create multi-company structures that promote the long-term success of your entire network, and how to accelerate innovation by leveraging knowledge and ideas from all network sources.
Using practical examples, Oliveira and Gimeno demonstrate how to evolve more resilience and elasticity, building a network that can respond more quickly and coherently to any new risk, opportunity, problem, or trend.
Managing Supply Chain Networks is invaluable to any strategist, executive, manager, or advanced student who wants to drive greater value and competitiveness from a complex supply chain network.
PRESENTING AN EVOLUTION TO PORTER´S FIVE FORCES MODEL
Detailing how to add value to shareholders and stakeholders in highly competitive business environments
BUILDING INNOVATION-ENABLED KNOWLEDGE LEADERSHIP INTO YOUR NETWORK
Strengthening long-term knowledge development and retention across your network
IMPLEMENTING MECHANISMS THAT INCREASE NETWORK RESPONSIVENESS
Optimizing connections, architecture, functions, and human interactions
MANAGING RISK MORE SUCCESSFULLY IN NETWORK ENVIRONMENTS
Transcending limited “firm-centered”risk management strategies
PROMOTING GREATER COLLABORATION ACROSS YOUR NETWORK
Using visibility, vendor selection, culture, governance, and other methods
Table of Contents:
Preface xii
Chapter 1 From Value Chain to Value Network 1
The Supply Network Alignment Reference Model 7
The Five Forces Model 15
New Business Environment 23
Enabling the Supply Network 33
Game Theory 34
Chaos Theory 35
Fluid, Complex, and Competitive 38
Triggering the Transformation 40
Innovative Planning 56
Impacted Knowledge Areas 63
Chapter 2 Managing Supply Networks 73
The Naive Era 74
The Transition Era 76
The Maturity Era 77
The Business Value Era 78
The Business Innovation Era 82
SKMap 88
Chapter 3 Controlling the Supply Networks 99
Managing Cash Cycles 101
Purchase-to-Pay Cycle 103
Manufacturing-to-Revenue Cycle 104
Cash Management Integration 106
Enabling Sales Volume Growth 109
Enabling Market-Share Growth 111
Reducing the Revenue Cycle 112
Reducing Lost Sales 113
Supporting Marketing and Sales Initiatives 114
Enabling Customer Experience 116
Improve Customer Perception 116
Manage Cost to Serve 118
Offering Service Packages 119
Enabling Margin Growth 123
Reducing Cost of Sales 123
Balancing Asset Management 125
Balancing Service Level and Cost Structure 125
Supply Network Trends 126
Risk Management and Visibility 129
Traditional Value Chain Risk Management 130
Value Network Risk Management 134
Metrics 136
Definition of Metrics 140
Types of Metrics 144
Auditing Performance 148
Bibliography 155
Index 157
About the Author :
Alexandre Oliveira is a founding-partner at CEBRALOG (www. cebralog.com), a supply chain consultancy and training company headquartered in Brazil since 2001. Alexandre has also been President of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007. He offers courses for MBA programs at Business School São Paulo and is a regular contributor to seminars, conferences, and congresses.
Alexandre began his career at Procter and Gamble, where he gained executive experience in manufacturing, quality assurance, and logistics in assignment in Brazil and in Europe, but for the past 15 years, he has developed his career as consultant. Alexandre has worked as a senior consultant, trainer, and expert advisor for companies such as GE, 3M, Sony, Bayer, Pepsico, Pernod Ricard, Unilever, Avon, Adidas, John Deere, Eaton, Walmart, Motorola, and several others.
Alexandre holds a Bachelor of Arts degree in Chemical Engineering and a Master in Finance degree from the State University of Campinas (Unicamp, Brazil) and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield’s University School of Management, United Kingdom.
Since 2001, Alexandre has actively influenced logistics thinking in several supply chain organizations. He chaired the Logistics Committee at the American Chamber of Commerce (Amcham, Brazil, 2001– 2004), chaired the Supply Chain Committee at the British Chamber of Commerce (Britcham, Brazil, 2006–2007), and he was Regional Vice-President of former Brazilian Logistics Association (2002–2003). He has lectured in MBA courses since 2004 in top regional universities such as State University of Campinas (Unicamp) and State University of São Paulo (USP).
Alexandre has published in the International Journal of Physical Distribution and Logistics Management and coordinates the Operations and Supply Chain Academic group at LinkedIn, which currently has nearly 20,000 members (March 2014).
Anne Gimeno is a founding-partner at CEBRALOG, a supply chain consultancy and training company headquartered in Brazil since 2001. Anne has also been the Managing-Director of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007.
Anne began her career at Procter and Gamble, where she gained executive experience in materials planning, sales, and customer service. For the past 15 years, she has worked as a senior consultant for companies such as GE, 3M, Bayer, Pepsico, Pernod Ricard, and several others.
Anne holds a Bachelor of Arts degree in Chemical Engineering and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield University’s School of Management, United Kingdom. She served as the director of the former Brazilian Logistics Association (2002–2003).
