About the Book
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.
Table of Contents:
Part I: Concepts and Techniques for Crafting and Executing StrategySection A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Chapter 2: The Managerial Process of Crafting and Executing StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company’s External EnvironmentChapter 4: Evaluating a Company’s Resources and CompetitivenessSection C: Crafting a StrategyChapter 5: The Five Generic Competitive Strategies--Which One to Employ?Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/OptionsChapter 7: Strategies for Competing in Foreign MarketsChapter 8: Tailoring Strategy to Fit Specific Industry and Company SituationsChapter 9: Diversification: Strategies for Managing a Group of BusinessesChapter 10: Strategy, Ethics, and Social ResponsibilitySection D: Executing the StrategyChapter 11: Building Resource Strengths and Organizational CapabilitiesChapter 12: Striving for Operating ExcellenceChapter 13: Corporate Culture and LeadershipPart II: CasesSection A: Crafting Strategy in Single-Business Companies1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University2. Netflix: Braxton Maddox,The University of Alabama3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama10. Nexity and the U.S. Banking Industry: John Paul Youther11. Making It Big: Joan Winn, University of Denver12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama13. McDonald’s: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama14. Maple Leaf Consumer Foods—Fixin Hot Dogs (A): Allen Morrison, University of Western Ontario15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama17. Ebay--In a League by Itself: Lou Marino, The University of Alabama18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City19. Pivot International—Pursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates,Rensselaer Polytechnic Institute20. Bayer AG: Children’s Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management21. Harley Davidson: John E. Gamble, University of South Alabama22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University Section B: Crafting Strategy in Diversified Companies25. Land O’ Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University26. Unilever’s Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama27. LVMH’s Diversification Strategy in Luxury Goods: John E. Gamble, University of South AlabamaSection C: Implementing and Executing Strategy28. Robin Hood: Joseph Lampel, New York University29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management31. Wal-Mart Stores, Inc.—A New Set of Challenges: Arthur A. Thompson, The University of Alabama32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama33. The Portman Ritz Carlton Shanghai: Asia’s Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South AlabamaSection D: Strategy, Ethics, and Social Responsibility36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan CollegeCases available on the text website:Whole Foods MarketGreen Mountain CoffeeCallaway GolfOcean Spray CranberriesSmithfield Foods
