Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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Crafting & Executing Strategy: The Quest for Competitive Advantage:  Concepts and Cases

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

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About the Book

Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

Table of Contents:
Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives and StrategySection B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company’s External Environment Chapter 4: Evaluating a Company’s Resources and Competitive PositionSection C: Crafting a Strategy Chapter 5: Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution Part II: Cases Section A: Crafting Strategy in Single-Business Companies 1. Afrigator: A Killer Start-up in Africa 2. Competition in Energy Drinks, Sports, and Vitamin-Enhanced Beverages 3. Competition in the Golf Equipment Industry in 2009 4. Dell Inc. in 2008: Can it Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 5. Atlassian: Supporting the World with Legendary Service 6. Nintendo's Strategy in 2009: The Ongoing Battle with Microsoft and Sony 7. TomTom: New Competition Everywhere! 8. Apple Inc. in 2010 9. Google's Strategy in 2010 10. Research in Motion: Managing Explosive Growth 11. Problems at China Airlines 12. Canadian Solar 13. Cemex's Cost of 'Globalised' Growth-The Cash Crunch? 14. Corona Beer: Challenges of International Expansion 15. Globalization of Komatsu: Digging Out of TroubleSection B: Crafting Strategy in Diversified Companies 16. PepsiCo's Diversification Strategy in 2008 17. Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value?Section C: Implementing and Executing Strategy 18. Robin Hood 19. Shangri-La Hotels 20. Toyota Motor Company: Losing Its Quality Edge? 21. Starbucks' Strategy and Internal Initiatives to Return to Profitable GrowthSection D: Strategy, Ethics and Social Responsibility 22. Rhino Capture in Kruger National Park 23. Coca-Cola India's Corporate Social Responsibility Strategy 24. Detecting Unethical Practices at Supplier Factories: The Monitoring and Compliance Challenges


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Product Details
  • ISBN-13: 9780071317009
  • Publisher: McGraw-Hill Education - Europe
  • Publisher Imprint: McGraw-Hill Professional
  • Height: 252 mm
  • Spine Width: 33 mm
  • Width: 203 mm
  • ISBN-10: 0071317007
  • Publisher Date: 16 Aug 2011
  • Binding: Paperback
  • Language: English
  • Weight: 1533 gr


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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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