Vikas SharmaVikas Sharma is an Assistant Professor in the field of Hotel Management with experience spanning academia and the hospitality industry. He currently serves as an Assistant Professor at Subharti College of Hotel Management, Swami Vivekanand Subharti Uiversity, Meerut, where he has been employed since June 2022. His previous academic roles include positions at Om Sterling Global University, Hisar, and HRIT University, Ghaziabad. Before his academic career, Dr. Sharma worked as a Demi Chef de Partie at ITC Grand Bharat, Gurugram, further solidifying his industry expertise. Dr. Sharma holds a Ph.D. in Hotel Management, focusing on the regional cuisine of Braj and its application in tourism promotion, from Swami Vivekanand Subharti University. He also has a Master of Tourism and Travel Management and a Bachelor's degree in Hospitality and Hotel Administration. Additionally, he has gained various certifications, including an Advanced Diploma in Computer Applications. Dr. Sharma has contributed to several research papers, many of which have been published in peer-reviewed journals, including studies on tourism, digital marketing, work-life balance, and sustainable practices in hospitality. His work has appeared in indexed journals like Journal of Tourism Insights and International Journal of Scientific Research in Multidisciplinary Studies. In addition to his academic work, Dr. Sharma has been actively involved in research and development, including the publication of several chapters in books related to sustainability, AI in tourism, and food tourism. He has also presented at numerous national and international conferences. His research interests and contributions include AI-driven customer engagement strategies, sustainable tourism practices, and the intersection of food tourism with local culinary traditions. Dr. Sharma has also been awarded for his excellence in teaching and service in the hospitality industry. Read More Read Less