Sandra ZelayaSandra Lizzeth Hernández Zelaya is a marketing professor at the Faculty of Communication of the Pontifical University of Salamanca (Spain). She holds a bachelor degree in international marketing and business and has three master degrees related to maketing management, business management and research in management and business economics research. She completed a PHD(International Mention) in Human and Social Sciences where her research line focused on marketing and has the ANECA accreditation -Assistant Professor. During her doctoral studies he completed several research stays at the University of Economics of Vienna (Austria), Technical University of Dortmund (Germany) and the Techonological Central American University (Honduras). She has academic experience as a professor and researcher in national and foreign universities. She is currently continuing her research work as part of the research team on innovation and business creativity at the Pontifical University of Salamanca in Spain. She has been international relations coordinator at the faculty of Communications at UPSA. She has professional experience in brand management, loyalty programs, and business communication in various companies in the pharmaceutical sector, supermarkets, and consumer product distributors. Read More Read Less