S Ramesh Kumar

Professor S. Ramesh Kumarormaltextrun"> has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series) on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.  

Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19).