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S Ramesh Kumar

S Ramesh Kumar

Professor S. Ramesh Kumarormaltextrun"> has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series) on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.  

Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19). 

 

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1.
Consumer Behavior
Consumer Behavior
By: S. Ramesh Kumar, Leon G. Schiffman
Publisher: Pearson Education India
No Review Yet
AED73
Binding:
Paperback
Release:
01 Dec 2018
Language:
English
Available
Ships within 2-4 Days Explain..
2.
Consumer Behaviour
Consumer Behaviour
By: S. Ramesh Kumar
Publisher: Pearson Education India
No Review Yet
AED49
Binding:
Paperback
Release:
01 Dec 2017
Language:
English
Available
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3.
Advertising, Brands and Consumer Behaviour
Advertising, Brands and Consumer Behaviour
By: S Ramesh Kumar, Anup Krishnamurthy
Publisher: Sage Publications India Pvt Ltd
No Review Yet
AED44
Binding:
Paperback
Release:
10 Apr 2020
Language:
English
Available
Ships within 4-6 Days Explain..
4.
Handbook of Construction Management for Instrumentation and Controls
Handbook of Construction Management for Instrumentation and Controls
By: S. Kannan, K. Srinivasan, D. Ramesh Kumar, T. V. Vasudevan
Publisher: John Wiley & Sons Inc
No Review Yet
AED441
Binding:
Hardback
Release:
19 Jan 2024
Language:
English
Available
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5.
Case Studies in Marketing Management
Case Studies in Marketing Management
By: S. Ramesh Kumar
Publisher: Pearson Education India
No Review Yet
AED50
Binding:
Paperback
Release:
04 Jun 2012
Language:
English
Available
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6.
Consumer Behavior
Consumer Behavior
By: Ramesh S. Kumar, Leon G. Schiffman
Publisher: Pearson Education India
No Review Yet
AED49
Binding:
Paperback
Release:
/09/2014
Available
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7.
Yoga
Yoga
By: B. S. Sharma, Ramesh Kumar
Publisher: Gullybaba Publishing House Pvt. Ltd
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AED61
Binding:
Paperback
Release:
21 Dec 2016
Language:
Hindi
International Edition
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8.
Design and Development of Aerospace Vehicles and Propulsion Systems
Design and Development of Aerospace Vehicles and Propulsion Systems
By: V. Ramesh, Indira Narayanaswamy, S. Kishore Kumar
Publisher: Springer Verlag, Singapore
No Review Yet
AED1,365
Binding:
Hardback
Release:
19 Mar 2021
Language:
English
International Edition
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9.
Case Studies in Consumer Behaviour
Case Studies in Consumer Behaviour
By: S. Ramesh Kumar
Publisher: Pearson Education India
No Review Yet
AED44
Binding:
Paperback
Release:
02 Jun 2014
Language:
English
Available
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10.
Objective Agronomy
Objective Agronomy
By: Anand Kumar Vishwakarma, Brajendra, T. Ramesh & S.V. Ngachan
Publisher: New India Publishing Agency
No Review Yet
AED49
Binding:
Paperback
Release:
01 Jan 2010
Language:
English
Available
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11.
Okra: Status, Challenges and Opportunities
Okra: Status, Challenges and Opportunities
By: Ramesh Kumar Yadav, Aparna Tiwari, Surinder K. Tikoo, B. S. Tomar, Sharan Angadi
Publisher: Springer Verlag, Singapore
No Review Yet
AED959
Binding:
Hardback
Release:
25 Feb 2025
Language:
English
International Edition
Ships within 12-14 Days Explain..
12.
Generative AI
Generative AI
By: Pethuru Raj, Danilo Pelusi, S. Rakesh Kumar, N. Gayathri, Ramesh Chandran
Publisher: John Wiley & Sons Inc
No Review Yet
AED772
Binding:
Hardback
Release:
05 Jun 2025
Language:
English
International Edition
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13.
AI Approaches to Smart and Sustainable Power Systems
AI Approaches to Smart and Sustainable Power Systems
By: Ramesh C. Bansal, L. Ashok Kumar, K. Mohana Sundaram, S. Angalaeswari, Arunkumar Patil
Publisher: IGI Global
No Review Yet
AED1,314
Binding:
Hardback
Release:
25 Mar 2024
Language:
English
International Edition
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14.
Music Therapy
Music Therapy
By: S Ramesh Kumar Sellamuthu
Publisher: Lap Lambert Academic Publishing
No Review Yet
AED340
Binding:
Paperback
Release:
20 Jan 2023
Language:
English
International Edition
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15.
Key Questions in Clinical Farm Animal Medicine, Volume 3
Key Questions in Clinical Farm Animal Medicine, Volume 3
By: R. S. Sethi, Alok Mishra, Vikas Nehra, P. Ramesh, Manoj Kumar Ahirwar
Publisher: CABI Publishing
No Review Yet
AED129
Binding:
Paperback
Release:
21 Dec 2023
Language:
English
Available
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16.
Design and Development of Aerospace Vehicles and Propulsion Systems
Design and Development of Aerospace Vehicles and Propulsion Systems
By: V. Ramesh, Indira Narayanaswamy, S. Kishore Kumar
Publisher: Springer Verlag, Singapore
No Review Yet
AED1,360
Binding:
Paperback
Release:
19 Mar 2022
Language:
English
International Edition
Ships within 14-16 Days Explain..
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