Ruby Roy DholakiaRuby Roy Dholakia is Professor of Marketing and E-Commerce in the College of Business Administration, University of Rhode Island (URI). She is also the Director of Research Institute for Telecommunications and Information Marketing (RITIM) at URI. Sh has also taught at Indian Institutes of Management, Calcutta and Ahmedabad; XLRI - Jamshedpur, India; and Chuo University, Tokyo, Japan. Her research interests are in the areas of market acceptance of technology products and services, marketing strategy for technology products, and services and consumer socialization processes. She has been a seminar leader and keynote speaker in business and academic conferences and workshops in USA, Europe, Asia and Latin America. Consulting experience has entailed conducting empirical studies on organizational and household adoption behaviors regarding telecommunications and information technology products and services sponsored by companies such as AT&T, NYNEX, Motorola, Telecom Italia, and Unisys. Her recent publications include Worldwide E-Commerce and Online Marketing: Watching the Evolution (Quorum, 2002), “Multichannel Retailing: A Case Study of Early Experiences”, Journal of Interactive Marketing, 2005. She holds a B.S. (Business Administration) and a MBA (Marketing) from University of California at Berkeley and a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University, USA. Read More Read Less