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Christoph Burmann

Christoph BurmannProf. Dr. Dr. mult. Meffert was director of the institute for marketing at the University of Munster. Prof. Burmann hold the chair for innovative brand management at the university of Bremen. Christian Becker (Dipl.) is research assistant at the sameinstitute. Contributor Biography - German Prof. Dr. Dr. h.c. mult. Heribert Meffert war Direktor des Instituts fur Marketing an der Universitat Munster. Prof. Dr. Christoph Burmann ist Inhaber des Lehrstuhls fur innovatives Markenmanagement an der Universitat Bremen, Dr. Christian Becker war wissenschaftlicher Mitarbeiter an diesem Lehrstuhl. Read More Read Less

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1.
Identity-Based Brand Management
Identity-Based Brand Management
By: Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler, Nicola-Maria Riley
Publisher: Springer Fachmedien Wiesbaden
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AED498
Binding:
SF
Release:
16 Jul 2025
Language:
English
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2.
Identity-Based Brand Management
Identity-Based Brand Management
By: Burmann Christoph Burmann, Halaszovich Tilo Halaszovich, Riley Nicola-Maria Riley
Publisher: Springer Nature B.V.
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AED616
Binding:
Paperback
Release:
14 Mar 2023
Language:
English
International Edition
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3.
Identitätsbasierte Markenführung
Identitätsbasierte Markenführung
By: Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler, Kristina Klein
Publisher: Springer Fachmedien Wiesbaden
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AED394
Binding:
SF
Release:
02 Aug 2024
Language:
German
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4.
Identity-Based Brand Management
Identity-Based Brand Management
By: Christoph Burmann, Tilo Halaszovich, Michael Schade, Rico Piehler, Nicola-Maria Riley
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED394
Binding:
SA
Release:
14 Mar 2023
Language:
English
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5.
Marketing Weiterdenken
Marketing Weiterdenken
By: Manfred Bruhn, Christoph Burmann, Manfred Kirchgeorg
Publisher: Springer Fachmedien Wiesbaden
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AED994
Binding:
Hardback
Release:
30 Sep 2020
Language:
German
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6.
Identitätsbasierte Luxusmarkenführung
Identitätsbasierte Luxusmarkenführung
By: Christoph Burmann, Jörg Meurer, Verena König
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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AED772
Binding:
Hardback
Release:
02 Jan 2013
Language:
German
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7.
Neue Perspektiven des Strategischen Kompetenz-Managements
Neue Perspektiven des Strategischen Kompetenz-Managements
By: Christoph Burmann, Jörg Freiling, Michael Hülsmann
Publisher: Deutscher Universitatsverlag
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AED831
Binding:
Paperback
Release:
26 Jul 2006
Language:
German
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8.
Fläche und Personalintensität als Erfolgsfaktoren im Einzelhandel
Fläche und Personalintensität als Erfolgsfaktoren im Einzelhandel
By: Christoph Burmann
Publisher: Gabler
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AED608
Binding:
Paperback
Release:
01 Jan 1995
Language:
German
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9.
Ganzheitliches Direktmarketing
Ganzheitliches Direktmarketing
By: Christoph Burmann, Bernd W. Wirtz
Publisher: Gabler
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AED664
Binding:
Hardback
Release:
13 Feb 2006
Language:
German
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10.
Management von Ad-hoc-Krisen
Management von Ad-hoc-Krisen
By: Christoph Burmann, Jörg Freiling, Michael Hülsmann
Publisher: Gabler
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AED774
Binding:
Paperback
Release:
15 Jul 2005
Language:
German
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11.
Strategische Flexibilität und Strategiewechsel als Determinanten des Unternehmenswertes
Strategische Flexibilität und Strategiewechsel als Determinanten des Unternehmenswertes
By: Christoph Burmann
Publisher: Deutscher Universitats-Verlag
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AED774
Binding:
Paperback
Release:
11 Dec 2002
Language:
German
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12.
Marketing Arbeitsbuch
Marketing Arbeitsbuch
By: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg
Publisher: Gabler
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AED442
Binding:
Paperback
Release:
27 Apr 2013
Language:
German
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13.
Markenführungskompetenzen eines identitätsbasierten Markenmanagements
Markenführungskompetenzen eines identitätsbasierten Markenmanagements
By: Lars Eric Blinda, Prof. Dr. Christoph Burmann
Publisher: Deutscher Universitatsverlag
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AED828
Binding:
Paperback
Release:
13 Feb 2007
Language:
German
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14.
Event-Marken-Fit und Kommunikationswirkung
Event-Marken-Fit und Kommunikationswirkung
By: Axel Nitschke, Prof. Dr. Christoph Burmann
Publisher: Deutscher Universitatsverlag
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AED1,048
Binding:
Paperback
Release:
26 Oct 2006
Language:
German
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15.
Strategisches Mehrmarkencontrolling
Strategisches Mehrmarkencontrolling
By: Mathias Kullmann, Prof. Dr. Christoph Burmann
Publisher: Deutscher Universitatsverlag
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AED1,104
Binding:
Paperback
Release:
26 Jul 2006
Language:
German
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16.
Branchenimages als Determinanten der Markenprofilierung
Branchenimages als Determinanten der Markenprofilierung
By: Katharina Schaefer, Prof. Dr. Christoph Burmann
Publisher: Deutscher Universitatsverlag
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AED940
Binding:
Paperback
Release:
26 Sep 2006
Language:
German
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17.
Absatzmittlergerichtetes, identitätsbasiertes Markenmanagement
Absatzmittlergerichtetes, identitätsbasiertes Markenmanagement
By: Philip Maloney, Prof. Dr. Christoph Burmann
Publisher: Deutscher Universitatsverlag
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AED608
Binding:
Paperback
Release:
27 Nov 2007
Language:
German
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18.
Customer Equity Management bei kontinuierlichen Dienstleistungen
Customer Equity Management bei kontinuierlichen Dienstleistungen
By: Stefan Hundacker, Prof. Dr. Christoph Burmann
Publisher: Deutscher Universitats-Verlag
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AED721
Binding:
Paperback
Release:
28 Apr 2005
Language:
German
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19.
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich
By: Anna Verena Wenske, Prof. Dr. Christoph Burmann
Publisher: Gabler
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AED774
Binding:
Paperback
Release:
14 Aug 2008
Language:
German
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20.
Customer-Equity-Management in einem dynamischen Wettbewerbumfeld
Customer-Equity-Management in einem dynamischen Wettbewerbumfeld
By: Alexander Breusch, Prof. Dr. Christoph Burmann
Publisher: Gabler
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AED721
Binding:
Paperback
Release:
11 Dec 2008
Language:
German
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