Preeti MehraDr. Preeti Mehra , a Business Instructor at Campbell College and a Sessional Instructor at Keyano College (May–Sept 2024), holds a PhD from Guru Nanak Dev University, Amritsar, on “Consumers Perception and Purchase Decision Making for Micro Packs – AStudy of FMCGs in Punjab” (2017). She has guided multiple PhD scholars in marketing and digital consumer behavior and has extensively published in Scopus and ABDC-indexed journals on topics such as social media marketing, AI in business, electric vehicles, blockchain, and consumer engagement. Dr. Mehra has edited books, including Integrating Sustainability and Autonomous Transportation for Enhanced Urban Mobility, Incentives and Benefits for Adopting Green Entrepreneurship Practices, Unlocking Growth and Sustainability for SMEs with AI, and Reimagining Inclusion: Transforming Policies and Practices for Sustainable and Equitable Futures. She has also authored several book chapters on branding, e-commerce, digital marketing, and pandemic-driven consumer behavior, establishing herself as a leading researcher in business and marketing strategies. Read More Read Less