Paulo Botelho PiresPaulo Botelho Pires holds a Ph.D. in Management, a Master's degree in Marketing, and a degree in Systems Engineering and Computer Science. He has edited several books and academic journals and published several papers, chapters and books. He has taugt marketing at the university level, with interests in e-commerce, digital strategy, customer experience, and artificial neural networks applied to marketing. Currently, he is a professor of marketing at Accounting and Business School of the Polytechnic of Porto (ISCAP/IPP) and a senior researcher at CEOP.PP - Center for Organizational and Social Studies of the Polytechnic of Porto, Portugal. Read More Read Less