Sara SantosSara Santos holds a PhD in Management and Business studies by University of Porto and is currently Assistant Professor at Universidade Aberta (Portugal). Her research focuses on Digital Marketing, Social Media Marketing; Advertising; Communication; Pess and Public Relations. She worked as invited professor between 2010 and 2020 at several Higher Education Institutions in Portugal, as ISCA-Universidade de Aveiro, IPC, IPB, ISPAB and IPV. Read More Read Less