Nick KastnerFrom financial services to national retail, small businesses to international conglomerates, Nick Kastner has spent nearly 25 years helping organizations develop and implement marketing strategies that positively impact every part of their business. e serves as director of brand and digital strategy at Forum Communications, a full-service marketing agency that helps organizations find their voice in a crowded marketplace.After initially pursuing music, Nick earned a BA in Business Administration with a marketing concentration and an MBA in leadership from Piedmont College. He is a graduate of the American Bankers Association School of Bank Marketing and Management at Northwestern University, where he became the school's first instructor of digital marketing. He holds certifications across the Google Ads and Analytics suites and HubSpot Inbound, and is a Certified ScrumMaster and Certified Agile Marketing Specialist. He is a member of the Harvard Business Review Advisory Council and the University of North Georgia's Digital Marketing Advisory Board, serves as a juror for the AIVA Davey and Communicator Awards, and has earned more than 20 industry awards as a strategic project lead. His writing has appeared in publications ranging from ABA Bank Marketing to Inc., alongside co-authored academic work on agile project management and video in B2B marketing.For more than 17 years, Nick has also been an adjunct instructor at the University of North Georgia, teaching undergraduate and graduate marketing courses. He was the university's first instructor of digital marketing and the original architect of its digital marketing program - the classroom counterpart to the work in this book.Nick and his wife, Brandy, live in Gainesville with their two children, Grace and Lorelei. Read More Read Less