A Practical Guide to Digital Marketing Analytics
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A Practical Guide to Digital Marketing Analytics

A Practical Guide to Digital Marketing Analytics


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About the Book

There's a gap between the marketing analytics taught in theory and the kind that actually drives decisions in the real world. This book closes that gap.

Written by Nick Kastner - a marketing strategist with nearly 25 years in the field and 17 years teaching digital marketing at the university level - A Practical Guide to Digital Marketing Analytics is built for marketers who are tired of reporting numbers and ready to make decisions with them.

From the fundamentals of analytics and marketing finance to channel measurement and the dashboards that tie it all together, this book walks you through the metrics that matter for every major digital channel - and, just as importantly, the ones you can safely ignore.

You'll learn to think in KPIs instead of vanity metrics, build reporting your leadership will trust, and apply frameworks like RACE and the "One Metric That Matters" to bring focus to a noisy discipline. Fully current for today's landscape, it covers AI-driven search, evolving privacy regulations, and accessibility - the forces reshaping how marketers measure success right now. Whether you're a student, a working marketer, or the person leadership turns to for answers, this is the practical, decision-focused analytics guide you'll keep coming back to.



About the Author :
From financial services to national retail, small businesses to international conglomerates, Nick Kastner has spent nearly 25 years helping organizations develop and implement marketing strategies that positively impact every part of their business. He serves as director of brand and digital strategy at Forum Communications, a full-service marketing agency that helps organizations find their voice in a crowded marketplace.After initially pursuing music, Nick earned a BA in Business Administration with a marketing concentration and an MBA in leadership from Piedmont College. He is a graduate of the American Bankers Association School of Bank Marketing and Management at Northwestern University, where he became the school's first instructor of digital marketing. He holds certifications across the Google Ads and Analytics suites and HubSpot Inbound, and is a Certified ScrumMaster and Certified Agile Marketing Specialist. He is a member of the Harvard Business Review Advisory Council and the University of North Georgia's Digital Marketing Advisory Board, serves as a juror for the AIVA Davey and Communicator Awards, and has earned more than 20 industry awards as a strategic project lead. His writing has appeared in publications ranging from ABA Bank Marketing to Inc., alongside co-authored academic work on agile project management and video in B2B marketing.For more than 17 years, Nick has also been an adjunct instructor at the University of North Georgia, teaching undergraduate and graduate marketing courses. He was the university's first instructor of digital marketing and the original architect of its digital marketing program - the classroom counterpart to the work in this book.Nick and his wife, Brandy, live in Gainesville with their two children, Grace and Lorelei.


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Product Details
  • ISBN-13: 9798997133207
  • Publisher: Syndicate Business Publishing
  • Publisher Imprint: Syndicate Business Publishing
  • Height: 229 mm
  • No of Pages: 424
  • Returnable: Y
  • Returnable: Y
  • Weight: 784 gr
  • ISBN-10: 8997133209
  • Publisher Date: 25 Jul 2026
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Spine Width: 24 mm
  • Width: 152 mm


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