Neha GuptaDr. Neha Gupta is an Assistant Professor at IBCS, SOA University, Bhubaneswar, Odisha in the Department of Business Management. She has a PhD in Management from Utkal University, Bhubaneswar, Orissa, (India) along with a Master of Business Administraion (M.B.A) from GGSIPU Delhi. She is also UGC -NET qualified in Management stream. Her research area focuses on consumer behavior, the ways lifestyle, culture, TAM Based research on adaptability and acceptability of technologies." Read More Read Less