N M ShanthiN M Shanthi holds a Master's degree in Economics from the University of Madras, India. She has over five years of experience in the IT Training Segment as a marketing professional. She is presently working as a Faculty Member at the Icfai Business Scool Research Center, Chennai. She also teaches marketing management at Val Business School, Chennai. Her areas of interest are marketing and consumer behaviour with a specific focus on the telecom industry. She has presented research papers in various seminars and international conferences and is a regular contributor of articles to various management journals and business magazines. Read More Read Less