Muhammad Asim NawazMuhammad Asim Nawaz is an accomplished academic with a diverse educational background. He holds a PhD in Business Management from the University of Science and Technology of China, with a specialization in Marketing. He also has a Master of Sciences n Business Administration from the University of Central Punjab, Lahore, and a Bachelor of Business Administration from the same institution. His research interests include consumer behavior, organic food, health literacy, and business management. As an Assistant Professor at Lyallpur Business School, Government College University, Faisalabad, he has contributed significantly to academia through his publications and thesis supervision. He is currently supervising research projects on eco-tourism, consumer trust, and brand hate. Additionally, he has managed various clubs and events aimed at fostering entrepreneurial spirit and development. Read More Read Less