Faiqa KiranFaiqa Kiran is an assistant professor of Marketing at Lyallpur Business School, Faculty of Economics and Management Sciences, Government College University, Faisalabad. Her research interests include consumer behaviour, social media marketing, and brnding. She has supervised many master's and PhD candidates at the business school. She has published research articles in numerous national and international generals. She is enthusiastic about working in challenging situations and completing new projects and assignments. Read More Read Less