Michel Phan

Michel Phan is Professor of Luxury Marketing and a former Programme Director of the Master of Science (MSc.) in Luxury Management and Marketing and the Global Doctor of Business Administration (GDBA) at emlyn business school. He has spent many years working in Asia and Paris. Prior to emlyon business school, Michel Phan was Assistant Professor of Marketing and LVMH Chair Professor at ESSEC Business School. His research interests focus on luxury brands’ innovations, social media, customer experience and branding. His research was published in Journal of Brand Management, Journal of Business Research, Australasian Journal of Marketing, Journal of Global Fashion Marketing and Luxury Research Journal, among others. He was also a visiting professor at Zurich University (Switzerland), Cornell School of Hotel Administration (USA), Parsons Paris (France), Sogang Business School (South Korea) and Shanghai International Studies University (SISU) (China).