Eunju Ko

Eunju Ko is a Professor of Fashion Marketing at Yonsei University and Director at the center for Sustainability and Wellbeing. She currently serves as Editor-in-Chief of the Journal of Global Fashion Marketing and Presidnt of the ‘Global Alliance of Marketing & Management Associations’. She has organized the ‘Global Marketing Conference’ (Tokyo, Seoul, Hong Kong, Singapore) and the ‘Global Fashion Management Conference’ (London, Florence, Vienna, Paris, Milan). Her Journal of Business Research (JBR) special issue on ‘Luxury and Fashion Marketing’ was the first special issue on ‘luxury fashion marketing’ in any world-class journal. She has received the JBR Woodside Award (2018) and the International Fashion Science Award (2019) for her contributions to the field. Her research interest is digital luxury marketing and sustainable fashion, with over 300 books and journal articles in JBR, JCP, JPIM, EMJ, IJA, etc. Before moving to the academic world, she had worked as a senior business consultant at Samsung Data Systems (SDS).