Mercy DubeMercy Dube is a lecturer in the Department of Information and Marketing Science at Midlands State University Faculty of Business Sciences, Gweru, Zimbabwe, Her research interests are in Digital Marketing, Social Marketing, Consumer buying behavior an Relationship Marketing. She has published some articles on the mentioned areas of interests. She is involved in lecturing courses in digital marketing, e-commerce, consumer behavior and neuro-marketing aspects of branding. Read More Read Less