Reason MasenguReason Masengu is an Assistant Professor of Marketing at Middle East College, Muscat, Oman. He holds a PhD in Business Administration (Marketing) from North-West University, South Africa, a Master of Commerce in Marketing Strategy, and a Bachelor of echnology Honours in International Marketing. His research interests centre on logistics, supply chain management, food safety, sustainability, and global marketing, with a strong focus on emerging economies. Masengu has secured several competitive research grants, including projects funded by Oman's Ministry of Higher Education, Research and Innovation and the International Telecommunication Union, addressing topics such as food safety risks, logistics competitiveness, and digital financial inclusion. He has published widely in leading journals and has co-edited volumes with IGI Global, Springer, and Palgrave Macmillan. He also serves on editorial boards, acts as a peer reviewer, and contributes to conferences, bridging academic rigour with practical solutions for industry and policy. Read More Read Less