Martin MendeMARTIN MENDE is Professor of Marketing and Jim Moran Professor of Business Administration at Florida State University. His research focuses on services marketing, consumer-based strategy, and transformative consumer research, and has appeared in the i>Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Journal of Retailing, and other leading scholarly journals. Martin serves in various leadership roles in the academy, such as Associate / Area / Guest Editor for the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, and the Journal of Retailing; he also serves on multiple Editorial Review Boards (e.g., Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology). Martin was recognized by the American Marketing Association as the "2017 Emerging Scholar" for both SERVSIG, as well as the Marketing and Society SIG. His research has been recognized globally with various awards, including the AMA-EBSCO-RRBM Award for Responsible Marketing Research. At FSU, Martin has been recognized with college-wide and university-wide teaching awards. Read More Read Less